If, like me, you’ve never been one to tune into the AFL of your own free will, then prepare for all of that to change – because with the release of this new ad for the inaugural women’s league, now it’s about something bigger.
While the first organised women’s football match took place in 1915, AFL commission chairman Mike Fitzpatrick made a historic announcement in June last year, over 100 years later, that there would finally be a national women’s league.
“Our game is on the cusp of changing forever,” he said proudly at the MCG.
And we certainly get that sense in the women’s league’s first ever ad campaign, refreshing the AFL’s iconic 1994 campaign tagline, “I’d like to see that”.
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Because this time it’s different. The campaign is made by all-female creatives such as Jane Caro (writer), Bec Brideson (consultant on female economy and creative director), Celeste Greer (director), Tisha Lazaro as art director, and more. And they knew exactly which talent to recruit to appear in the ad.
You’ll see some familiar faces, like TV presenter/all around goddess Lee Lin Chin, athlete and motivational speaker Turia Pitt and 9-year-old surfing prodigy Sabre Norris. They share what they’d most love to see on the field, like ‘girls that never give up’ and ‘more women making sporting history’.
But capping it all off is Moana Hope, Collingwood forward, who says, “Women making a name for themselves in Aussie Rules Football? We’ll show you that.”
The ad makes women’s AFL appear just as impressive and fast-paced as the men’s league, and it is incredible to see more female role models in the sporting world, and given screen time.
The impact of having these role models may hit you most when Nathan Jones, Melbourne captain appears with his tiny daughter. He says “Our daughters wearing our numbers one day? I’d like to see that.”
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That’s at the heart of this and why it’s so important. Showing more women what is possible and encouraging them to chase their sporting dreams? We’d like to see that.
Watch the full ad here:
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