From jade eggs to vampire repellents, Gwyneth Paltrow is practically president of the alternative-health-remedies-come-weirdest-beauty-hacks camp, and (unashamedly) we love her for it.
But while most of her recommendations are deemed pretty harmless (albeit often hilarious), one Goop-spruiked treatment is catching headlines right now for all the wrong reasons: bee acupuncture.
โItโs a thousands of years old treatment called apitherapy,โ she previously explained in an interview with the New York Times. โPeople use it to get rid of inflammation and scarring. Itโs actually pretty incredible if you research it, but man it is painful.โ
So, hereโs the thing; regular acupuncture โ the traditional Chinese kind that sees patients have their skin pricked with sterilised needles โ is super safe and widely praised for its various healing abilities. But substituting the needles with the stingers of live bees? Not so much.
In fact, as per a report published in the Journal of Investigational Allergology and Clinical Immunology, a Spanish woman recently died after having an allergic reaction to the procedure.
The 55-year-old had been receiving apitherapy monthly for over two years in an effort to ease her tight muscles and relieve stress, until in one session she โdeveloped wheezing, dypsnea and sudden loss of consciousness.โ She was taken to hospital where she was given adrenaline and antihistamines but died several weeks later after suffering from multiple organ failure.
Itโs unclear exactly why things went wrong this particular time, but experts say her reaction isnโt out of the ordinary.

โIn sensitised persons, venom compounds can act as allergens, causing the release of mast-cell mediators and a spectrum of allergic reactions that can range from mild, local swelling to severe systemic reactions, anaphylactic shock, or even death,โ the authors of the report wrote. โFurthermore, repeated exposure to the allergen was found to carry a greater risk of severe allergic reactions than in the general population.โ
โThe risks of undergoing apitherapy may exceed the presumed benefits, leading us to conclude that this practice is both unsafe and unadvisable,โ they concluded.
Sorry Gwynny, youโve officially lost us on this one.
This article originally appeared on Womenโs Health Australia.