Kendall Jenner is the latest Kardashian-Jenner to develop her own brand. While Kylie Jenner and Kim Kardashian have delved into the beauty world with their brands Kylie Cosmetics and KKW Beauty, Khloe Kardashian has created a curvy denim brand with Good American and Kourtney Kardashian recently launched her own Goop-esque lifestyle brand Poosh.
Kendall, however, has taken a different route.
The 23-year-old model has diverged into the wellness sector, helping launch a dental care brand. The brand, Moon, is set to launch in Ulta in May, WWD reports. The initial offerings include a teeth whitening pen for $19.99, charcoal-activated peppermint toothpaste for $8.99, fluoride-free stain removal toothpaste for $7.99, a two-pack of black matte toothbrushes for $6.99, and two flossing options.
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In true Kardashian fashion, all the products at Moon are expertly branded and easy on the eye.
“I used to not know how to smile,” Jenner says, “that’s a fun fact.”
“It was really cool being a part of the building process. It is really based on oral beauty and it goes back to even the aesthetic thing and how it looks really nice on your counter. One of many cool things about Moon is that the whole idea is really chic and not being afraid to have it out and be like, ‘Ask me about it, please’.”
In addition to being a new item on your #Shelfie, Moon’s products are transparent about their ingredients. On its website, the contents of each product are broken down. For the teeth whitening formula that includes lavender oil, strawberry extract and honeysuckle flower extract. The toothpaste meanwhile contains things like tea tree oil, camu camu, green tea, and cranberry extract.
WATCH: Kendall Jenner Attends Sydney’s Tiffany & Co. Store Opening.
This article originally appeared on InStyle Australia.
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