Nothing excites a millennial more than a velvet quilted chair, well-curated flat lay and selfie-worthy mirror.
So Glossier is sure to see crowds of Instagram enthusiasts brave the chill for its London pop-up store – iPhones at the ready.
WATCH BELOW: Victoria Beckham Swears By This ‘Smart’ Facial Tool
In founder Emily Weiss’ latest ploy to achieve world domination, Glossier has touched down in the capital with a shop tucked away on Covent Garden’s Floral Street.
It’s a deserving spot too, having garnered a cool girl reputation in recent seasons courtesy of London Fashion Week.
If the eclectic walls/doors/floors clash with visitors’ outfits then the faux baby pink roof – a tribute to the capital’s iconic skyline – is destined to earn a highlight of its own on Instagram Stories.
Playing on the growing concept that shops are the new exhibitions, the pop-up was born to be photographed.
RELATED: Glossier Alternatives That You Can Buy In Australia
Decked in William Morris style floral motifs drawn by the in-house creative team, shoppers are sure to spend more time getting snap-happy by the store’s wallpaper than actually sampling the brand’s products.
But with the iconic ‘You Look Good’ slogan making an appearance, who can blame them?
For those who manage to look up from their phones for one moment, there will be plenty of the label’s buzzy items to cop from its famous Milky Jelly Cleanser to holy grail, Boy Brow.
If Glossier’s last London venture in November 2017 is anything to go by, expect to form an orderly British queue, as the store welcomed 10,000 visitors in one week alone.
Thankfully, the pop-up is also flogging a limited edition umbrella at the venue so shoppers can tackle the capital’s drizzle in style when queuing for their second (fourth, fifth and sixth..) visit.
The Glossier London pop-up store will run from November 20 to February 9.
Nothing excites a millennial more than a velvet quilted chair, well-curated flat lay and selfie-worthy mirror.
So Glossier is sure to see crowds of Instagram enthusiasts brave the chill for its London pop-up store – iPhones at the ready.
WATCH BELOW: Victoria Beckham Swears By This ‘Smart’ Facial Tool
Nothing excites a millennial more than a velvet quilted chair, well-curated flat lay and selfie-worthy mirror.
So Glossier is sure to see crowds of Instagram enthusiasts brave the chill for its London pop-up store – iPhones at the ready.
WATCH BELOW: Victoria Beckham Swears By This ‘Smart’ Facial Tool
Related stories
Native ad body.
Native ad body.
Native ad body.
