Ever since stepping into the spotlight hand-in-hand with Prince Harry, the Duchess of Sussex has continued to reign over our shopping habits.
From her unwavering penchant for dangerously covetable coats to the former actress’ innate ability to send Strathberry bags flying from the shelves, nobody is immune from her sartorial pull.
So it comes as no real surprise to learn that the royal has been crowned the fashion world’s most influential dresser.
WATCH BELOW: Serena Williams Reveals Meghan Markle Is “Always There” For Her
According to Lyst’s Year in Fashion report, the 37-year-old’s muse status is going nowhere anytime soon with a 216% increase in people frantically Googling similar outfits every single time she steps out for a public engagement.
To put that into perspective, the new mother packed five different shirt dresses for her and Prince Harry’s royal tour of Africa in September – which saw the fashion category grow by 45% in total.
The Club Monaco dress she wore for her son Archie’s royal tour debut? It sold out in less than 24 hours.
The $240 J Crew skirt Meghan donned for a private breakfast meeting on September 26? There was a 102% increase in search for the US label.
Psst, it’s still available to shop.
The recent research further demonstrates how Meghan has taken the reigns from the Duchess of Cambridge as Windsor’s most influential style icon.
Earlier this year, global fashion search platform Lyst pitted their Kensington Palace closets against each other and found that the ‘Meghan Effect’ is showing no signs of slowing down.
The gold brocade dress she wore to the 50th anniversary of Prince Charles’ Investiture at Buckingham Palace came in as the new mother’s most powerful fashion moment of the year – triggering a 500% increase in online demand within 24 hours.
In fact, research indicated that for every garment the 37-year-old wears, search for similar looks more than doubles – shooting up by an average of 216%.
Meanwhile, the Duchess of Cambridge is responsible for a 119% spike in search.
RELATED: Kate Middleton Is Crowned Best Dressed In Alexander McQueen At Royal Variety Performance
According to the 2019 Lyst report, the Duchess of Sussex is in good company at the top with Timothée Chalamet following closely behind as the world’s most influential male.
After some serious number crunching – we’re talking the analysis of page views, sales metrics and social media mentions – Zendaya, Billie Eilish, Cardi B, Lisa from Blackpink, Kylie Jenner, Lizzo, Harry Styles and Billy Porter completed the top 10 most powerful dressers.
For the full report, take a look at global fashion search platform Lyst’s official website.
Ever since stepping into the spotlight hand-in-hand with Prince Harry, the Duchess of Sussex has continued to reign over our shopping habits.
From her unwavering penchant for dangerously covetable coats to the former actress’ innate ability to send Strathberry bags flying from the shelves, nobody is immune from her sartorial pull.
So it comes as no real surprise to learn that the royal has been crowned the fashion world’s most influential dresser.
WATCH BELOW: Serena Williams Reveals Meghan Markle Is “Always There” For Her
Ever since stepping into the spotlight hand-in-hand with Prince Harry, the Duchess of Sussex has continued to reign over our shopping habits.
From her unwavering penchant for dangerously covetable coats to the former actress’ innate ability to send Strathberry bags flying from the shelves, nobody is immune from her sartorial pull.
So it comes as no real surprise to learn that the royal has been crowned the fashion world’s most influential dresser.
WATCH BELOW: Serena Williams Reveals Meghan Markle Is “Always There” For Her
Related stories
Native ad body.
Native ad body.
Native ad body.
