No longer reserved for special occasions like Valentine’s Day, lingerie has slowly been making its way to the forefront of our wardrobes.
Following a surge in sensual dressing and sheer styles — a trend not looking to let up soon — investing in undergarments worthy of putting on display outside of the bedroom has become a must. The exceedingly blurred line between day and night dressing, outer and underwear, has pushed the style envelope in the lingerie landscape, birthing some of the best new brands in the market.
Size inclusivity and body positivity have also seen many lingerie brands pivot their approach, with a focus on the female gaze, and sensual dressing for one’s self.
So, where do you start when there are so many great lingerie brands to shop from? We recommend the below.
The Best Lingerie Brands To Shop In Australia
Simone Pérèle
Best for:
Size range: Up to 14G, AU 10 – 18
Price: $$
Built on the vision of eponymous founder, Simone Pérèle’s desire for lingerie that doesn’t force a woman to “choose between being comfortable and feeling beautiful”, the french label is the epitome of luxury in lingerie. Opening her atelier in Paris in 1948 following her training as a corset maker, Pérèle set out to break tradition and create intimates that are as intricate as they are wearable.
Available at:
Fleur Du Mal
Best for: Delicate lace lingerie
Size range: XS – XL
Price: $$
Fun, flirtatious and fashion-forward. That’s what lies at the heart of luxury label Fleur De Mal, where designs take “a fashion approach to lingerie” and “a lingerie language to fashion”. The result? A stunning collection that will have you relishing in boudoir dressings, with pieces to wear in the bedroom and beyond.
Available at:
Savage X Fenty
Best for: Playful essentials
Size range: Up to 46DDD, XS – 4XL
Price: $
If anyone can get us adding to cart without question it’s Rihanna. Unsurprisingly, her Savage X Fenty collection is lace-adorned perfection. Unwavering in its inclusivity, you’ll find beautiful intimates for all genders and all bodies with sizes running from 4 – 26 AU in designs ranging from soft and feminine to bold and risqué.
Available at:
Sommer Swim
Best for: Sheer lace lingerie
Size range: XS – L
Price: $$
Known best for its European-inspired swimwear, Sommer Swim’s lingerie line is not to be overlooked. Feminine, sensual and with their discernible European touch, it’s the kind of delicate yet luxurious lingerie you’ll want to save for extra special affairs.
Available at:
Dora Larsen
Best for: Bold and bright colourways
Size range: Up to 38DD, 6 – 16
Price: $$
When it comes to lingerie, black and reds will forever be favourites. But, there’s only so many renditions of bedroom classics we can justify buying. Enter: Dora Larsen. Established in London in 2016 by Georgia Larsen, the intimates brand is built on bringing contemporary shapes and colourful combinations to our top drawers.
Available at:
Chouchou Intimates
Best for: Retro silhouettes
Size range: XS – 3XL
Price: $
Perfectly blending the lines between special occasion lingerie and your everyday cottons, Chouchou crafts comfortable and cute pieces that challenge the notion of traditional sex appeal.
Available at:
Hello Peachiee
Best for: Lingerie subscription
Size range: Up to 14DD, 6 – 20
Price: $
Hello Peachiee was born from a frustration with a lack of inclusivity and body positivity in the market. Designing fun and feminine lingerie in sizes 6-20 (with a wider range in the works), the brand celebrates all bodies and even offers a subscription service, delivering new pieces to your door monthly or quarterly.
Available at:
SKIMS
Best for: Nudes for all skin tones
Size range: Up top 46H, XXS-4XL
Price: $$
Beyond SKIM’s shapewear (which is, admittedly, some of our favourites), the brand also has endless options for lingerie. Everyday pieces like t-shirt bras and ultra-stretchy underwear come in eight nude shades, plus, the limited edition ranges and collaborations provide variety to your top drawer without compromising on fit or comfort. We’re also big fans of the loungewear and figure-skimming dresses.
Available at:
La Perla
Best for: Luxury lingerie and sleepwear
Size range: Up to 12DD, XS-XL
Price: $$$
La Perla was founded in Italy in 1954, and was built upon founder Ada Masotti’s dream of creating an atelier of corsetry that embodied generations of Italian tradition. More than 70 years on, the La Perla brand is still synonymous with the words luxury and artistry. A simple t-shirt bra from La Perla is usually around $300 but if you’re after a special occasion piece that you’ll wear forever, such as an Italian lace bustier or bodysuit, you could spend anywhere from $700 to $1400.
Available at:
Nala
Best for: Soft mesh bras
Size range: Up to AU 26H, S – 4XL
Price: $
Comfort, affordability, and ethical production standards are at the core of the Nala brand. The brand prioritises inclusive sizing, with bras going to an Australian band size 26 and H cup, with larger-busted people particularly singing the praises of the strapless underwire bra. It isn’t particularly lifting, but many praise the bra for being supportive — far more so than many other brands.
Available at:
Boody
Best for: Breathable bamboo underwear
Size range: XS – 2XL
Price: $
Known for its breathable bamboo fabrication, Boody is the reliable and affordable intimates label to turn to if you prioritise comfort above all else. Many of the bras are wire-free for comfort, and the underwear, while the underwear has a satisfying stretch that makes them wearable every day, and we’re also big fans of the buttery-soft loungewear range and socks.
Available at:
Wacoal
Best for: Minimiser bras
Size range: Up to 44H
Price: $
The standout product in the Wacoal range (and one that you may have seen recommended time and again online) is the minimiser bra. With a full-coverage cup with straps that won’t cut into your shoulders, this style is designed to offer support without lift that accentuates your bust. It’s available in simple neutrals and lacier designs if you don’t want to sacrifice on style.
Available at:
Bluebella
Best for: Intricate lace designs
Size range: Up to 18F, 8 – 14
Price: $$
Bluebella’s intricate lace designs are works of art, with twisting florals and sweeping lines decorating delicate lingerie pieces. These is the lingerie that’s special enough to be worn on a special occasion but comfortable enough to wear underneath your everyday clothes (because wearing sexy lingerie under your daily wardrobe is an undeniable mood-booster).
Available at:
Modibodi
Best for: Comfortable period undies
Size range: Up to 20E, 6 – 18
Price: $
Period undies aren’t often sexy, but sometimes we do want them to feel lightweight and flattering. What Modibodi consistently delivers is comfortable and breathable period pants that don’t cut in or feel like you’re wearing a plastic bag, but they also have mesh and lace options, as well as bold colours that will jazz up your undies drawer. In the past two years, the range has extended to include bras, so you can still wear a matching set while menstruating, plus men’s products for incontinence, baby products, swimwear, and also sleepwear.
Available at:
Lounge
Best for: Feminine details
Size range: Up to 18G, 6 – 16
Price: $$
The tiny details on Lounge’s lingerie is what makes all the difference in the design. Front clasp bras, double side-strap briefs, longline bustiers in floral prints, and cute-as-a-button picot trim, are just a few of the standout feminine details that helped this British-born label catch (and keep) our eye.
Available at:
First Thing
Best for: Buttery soft everyday bras
Size range: Up to 16E, XS – XL
Price: $
First Thing is an Australian underwear label that prioritises comfort above all else. The soft and stretchy fabric is breathable and cooling, plus, the cups on The Everyday Bra also have some stretch to them, which we find particularly helpful as the size of our breasts fluctuates through the month, and this always sits flush to the skin through it all.
Available at:
YSÉ Paris
Best for: Casual sensuality
Size range: Up to 16E
Price: $$
French lingerie brand. YSÉ Paris effortlessly embodies the Parisian-chic vibe we’re all aspiring to. The delicate pieces have been designed to hide or show off, depending on whether you prefer a little peekaboo of lace underneath a button-down shirt or not. We’re eyeing off everything this brand produces, especially the embroidered lingerie sets.
Available at:
Kat The Label
Best for: Lace slips and camisoles
Size range: XS – XL
Price: $
Soft lace underwire bras and bralettes are the signature styles at Australian lingerie label Kat the Label, but if you’ve always coveted the nightgowns worn by the Pink Ladies, you’ll also love the brand’s camisoles, slips, and sleep sets. They’re also satisfyingly affordable, with sets costing $130 and individual pieces sitting around the $70 price point.
Available at:
Nico
Best for: Ethical basics
Size range: Up to 16DD, XS – 2XL
Price: $
Nico is a sustainable Australian label that was founded in 2012, and ever since, it has delivered comfortable basics in a wide range of colourways. Black, white, and slightly muted neons are peppered throughout the collection, which includes bras and bralettes, briefs, organic cotton crew neck tees and socks.
Available at:
Else
Best for: Modern designs
Size range: 36DD
Price: $$$
Else is a lingerie, lounge, and swimwear label that plays with modern patterns to update classic silhouettes. The result is classic briefs and mesh bras with geometric prints and bralettes adorned with pointelle mesh. Each piece is made by female artisans in the Else Instanbul atelier from fibres that are friendly to the environment.
Available at:
