At Marie Claire, we consider ourselves shopping experts. After all, part of our job is curating the best in beauty, homewares and fashion every day. So, Amazon Prime Day, arguably the biggest sale of the year, is a little like Christmas coming early (or at least Black Friday).
We like to think of it as the best time to stock up on the essentials and cross big-ticket items off our long-term wishlists.
Of course, we always advocate shopping mindfully, and with a sale as big as Amazon Prime Day, this can pose a bit of a challenge. With this in mind, weโve rounded up our Amazon Prime Day editorโs picks across tech, beauty and fashion โ call it a nudge in the right direction from seasoned Amazon experts.
Our Amazon Prime Day Editorโs Picks For 2024

01
Nicky Briger, General Manager Marie Claire and ELLE
Dyson Supersonic Hair Dryer $429.00 (usually $649.00) at Amazon
โI left my Dyson in a hotel room two years ago and have been hankering for a replacement ever since! This powerful dryer offers precision styling and is a must-have in everyoneโs bathroom.โ

02
Alison Izzo, Head of Digital, Fashion and Beauty
Olaplex No.4 Blonde Enhancer Toning Shampoo $25.12 (usually $42.03) at Amazon
โIโve tried many a โblondeโ shampoo in my time, but none give the salon-like toning results of Olaplexโs. This brand might be famed for No. and No. 5 Bond Treatment shampoo and conditioner (which, conveniently, are also on sale), but this is a newer addition to the Olaplex lineup and is honestly their best. Every time I use it, someone comments on my colour, asking if Iโve recently had it done. Hot tip: Sheโs powerful, so you only need to leave it on for a minute, max โ unless youโre ready to join the purple rinse set.โ

03
Georgie Abay, Editor Marie Claire Australia
$119.99 (usually $269.00) at Amazon
โYes, this is where Iโm at in life. Air fryers. I get this is not a particularly chic Prime Day purchase, but Iโm all about efficiency these days, and this nifty little appliance is a game changer. You can cook pretty much anything in it โ fish, fries, steak, veggies โ and the mess is minimal. For mid-week dinners, every kitchen needs this.โ

04
Maddison Hockey, Senior Shopping Editor
from $389.00 ($549.00) at Amazon
โIf thereโs one thing to know about me, itโs that Iโm not a morning person, at least until Iโve had a coffee. With the rising cost of living (how are we paying $5 for a coffee now?) this baby will be paying for itself in a matter of weeks.โ

05
Jordan Boorman, Junior Fashion Editor
Salomon Womenโs Speedcross 5 $119.00 ($229.99) at Amazon
The Salomon shoe has made its way from a running shoe to one of the biggest street-style fashion trends of the last couple of years. Fashion-forward and practical isnโt always easy to find in a sneaker, and theyโve been on my list for some time now.

06
Alexandra English, Features Editor
Kodak Ultra F9 Reusable 35mm Film Camera $50.56 (usually $79.99) at Amazon
This Kodak 35mm film camera is more environmentally friendly than buying a disposable camera every weekend, and itโs light-weight enough to live in my handbag.

07
Georgia Nelson, Social Editor
Crocs Womenโs Classic Platform Clog ($69.00) $99.99 at Amazon
โI was a Crocs hater for years and swore Iโd never own a pair until I was gifted some earlier this year, and I basically live in them. Iโve had my eye on the Classic Platform Clogs for a while so Iโll definitely be adding a pair to cart โ and probably some charms too!โ

08
Naomi Smith, Fashion Director
North Face Womenโs Aconcagua 3 $189.99 (usually $350.00) at Amazon
โThis is such a great buy โ North Face create great quality classics and are always designed so well. Purchasing today because itโs freezing outside.โ

09
Harriet Sim, Features Writer
Kindle Scribe $429.00 (usually $629.00) at Amazon
โโAfter many years of being a devout print purist, it was a $150 over-weight luggage bill (and four books in my suitcase) that forced me to consider paper-free reading. For Prime Day Iโll be investing in a Kindle Scribe to not only lighten my luggage but also clear out the daunting โto be readโ stack that haunts my night stand. The first book purchase Iโll be making on my new Kindle? โThe Friday Afternoon Clubโ by Griffin Dunne.โ

10
Teneal Zuvela, Digital Writer
Olaplex Pack No. 4 + No.5 Daily Cleanse and Condition Duo $64.00 (usually $85.00) at Amazon
โI feel like Prime Day is the perfect time to stock up on beauty productsโespecially those you canโt usually afford. For me, thatโs usually quality hair products like Olaplexโs Daily Cleanse and Condition duo. Iโll definitely be making the most of the sale and adding two or three lots to the cart.โ

11
Rebecca Mitchell, Senior Digital Writer
Fossil Womenโs Jolie Leather Small Shoulder Bag $329.00 ($131.60) at Amazon
โFollowing the brown suede trend seen on the runways of Loewe and MiuMiu, this adorable Fossil bag will become your most fashionable companion for many seasons to come.โ

13
Ruby Feneley, Contributor
Ray Ban, Lady Burbank Sunglasses $186.00 (usually $248.00)) at Amazon
Itโs hard to find a pair of cat eye sunglasses that arenโt super chunky (a style I find overwhelming with my small features). This pair from Ray Ban are a refined iteration of the classic elegant shape, and Iโm snapping them up while theyโre on sale. Added bonus? They offer 100% UV protection, a must for this pale girl.

14
Alison Izzo, Head of Digital, Fashion and Beauty
Calvin Klein T-Shirt Bra $45.99 (was $89.95) at Amazon
โI owned this Calvin Klein t-shirt bra โ but annoyingly lost on a recent overseas trip. Cue elation when I discovered it on Amazon for almost half-price. The plunge-front and seamless edges mean it doesnโt show under the sheerest of white t-shirts, and the little cross-over detail keeps it from veering into frumpy territory. Itโs the basic bra that everyone needs.โ

15
Francesca Hartley, Beauty Writer
Foreo Bear Mini Microcurrent Facial Device, $215.40 (usually $359.00) at Amazon
Where my meticulously crafted 11-step skincare regime ends, my high-tech device rotation begins. Iโm a firm believer that my concoction of potent serums and nourishing lotions alone canโt yield the same results as that of an advanced tool and Foreo devices have been a mainstay in my bathroom cabinet for years. Dubbed a โnon-invasive face-liftโ (yes, please!), the Foreo devices harness microcurrent technology to tighten, tone and relax all 65+ muscles in the face within minutes. The result? Improved skin elasticity, reduced puffiness & smoothing to the appearance of fine lines and wrinkles.
Do you need to be a member to shop Amazon Prime Day Sales?
Short answer? Yes. Amazon Prime Day is an annual sales event exclusive to members. The good news is, itโs very easy to become one! If youโre already subscribed to Amazon Prime Video, youโre a member and can get shopping. If not, now is the time to sign up. Youโll receive perks like expedited delivery and access to Prime Video and music, all for just $9.99 a month.
Are you keen to shop the sales but a bit of a commitment-phobe? You can sign up for an obligation-free trial 30-day trial to experience all the benefits.
Looking to save money on fashion? Check out our coupon codes for Net-A-Porter, ASOS and more.
Related article:
- We Scoured Amazon For The Best Prime Day Deals So You Donโt Have To
- Why Weโve Bookmarked Amazonโs โInternet Famousโ Section
- From Dyson To Foreo, These Are The Best Beauty Tech Deals In Prime Day