Paris Hilton’s heyday will be forever etched into the memory of all of us who lived through the noughties – long before Instagram reared its heavily filtered head, she was famed for her long peroxide blonde hair, rampant narcissism and penchant for bubble gum pink.
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But it’s 2017, and Paris Hilton as we knew her is no more. Say hello to Paris 2.0 – one who’s swapped sequins for sedate black lace and, all the more shockingly, blonde hair for demure bronde:
Hilton unveiled her drastic colour change at Paper magazine’s Make-A-Wish Foundation runway show in LA this week. While she’s kept the length, her new look is lighter at the roots and gradually darkens from the mid-lengths to ends – a far cry from the all-over platinum we’re used to.
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