With the 2024 Paris Olympics officially set to commence on July 26th, fans of the International sporting event have been gearing up for all the action.
The competing countries are all bringing their A-game when it comes to their sartorial choices, and even Olympic volunteers will be decked out in Louis Vuitton, honouring Paris’ rich fashion history.
Australia’s own have partnered with heritage brand Sportscraft on the national Olympics uniform, but the centuries old clothing brand isn’t the only tenured Aussie business lending their name to the event.
Beauty and wellness supplement brand Swisse has teamed up with resident cool kids, The Inspired Unemployed, to bring Australians a behind-the-scenes look at the games and the athletes competing as the Swisse Chief Olympic Correspondents.
What will The Inspired Unemployed be reporting on at the Olympics?
The duo have been dubbed the “Official Unofficial” hype guys of Aussie athletes, and will document everything from skateboarding with Ruby Trew, to the rest and recovery routine of boxer and ballet dancer Harry Garside, from July 26th until August 11th on the Swisse social media channels.
So far the pair are set to link up with professional surfer Jack Robinson, challenge breakdancing superstar Rachael Gunn to a dance-off and participate in a gruelling fitness test with kayak cross medal hopeful Noemie Fox, but there’s even more to come.
There’ll also be 2024 Paris Olympic Games recaps and a glimpse into Parisian life as Matt Ford and Jack Steele explore the epic European city.
“Our hope is to capture the spirit of the Olympics games, showcase emerging sporting events and athletes and encapsulate the colour of the streets of Paris for Aussies back at home – with a few laughs along the way,” Swisse Director of Marketing Kerrie Wade shared in a press statement. “We’ve seen so much great success partnering with The Inspired Unemployed and we know they will bring the passion we need to support Swisse’s Australian Olympic Team partnership.”
“Our partners Swisse have created a truly unique way of engaging with Olympic content and exciting new audiences,” Australian Olympic Committee Chief Executive Officer Matt Caroll said in a statement. “Their blended approach focuses on Olympic sports recently added to the program and a great sense of humour having real appeal to younger audiences across the nation.”
“Laughter is great way to inspire young people, connect them the Olympic spirit and Olympic sports. This connection creates the opportunity to ignite a spark that may deliver our next generation of Olympians,” shared Caroll.
Want to keep updated on all thing Olympics? Follow along with the fun on Swisse’s social media channels: YouTube, Instagram, TikTok or the Swisse Website.
Main image credit: Getty
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