Australian underwear brand Nala has stood firm in its latest campaign after Instagram removed a photo of model Simone Holtznagel breastfeeding her daughter. After the image was removed, Nala posted a version of the same photo alongside a screenshot of the report from Meta, Instagram’s parent company. “It looks like you shared or sent something that shows nudity or sexual activity,” the report stated.
“When we received this notification earlier today, we were genuinely shattered. @meta @zuck how can anyone possibly view this as “sexual activity”?” the team wrote on their Instagram. “It’s literally a photo of a mother giving her baby life! More media is consumed through @instagram and @facebook than anywhere else. If we can’t normalize breastfeeding here, how will the future be any different for the next generations? Do better.”
“Yet I literally see porn on this app freely being shared daily. And when I report it I’m told it’s fine. So ridiculous!!!” one commenter responded to Nala’s post. “The people who view this as sexual need some serious therapy,” wrote another.
Designer Alex Perry even chimed in, calling Meta’s response “A f***ing joke”.
The campaign which used Holtznagel and her daughter Gia as models was titled ‘Sorry To Offend You’, and represents Nala‘s first foray into maternity bras.
Following the backlash, Meta has since reinstated the original carousel of images, which is captioned “No edits, no apologies.”
“The last 5 days have been an outpouring of support and love for our latest campaign, ‘Sorry To Offend You’,” the Nala team wrote. “The message is clear: it’s time to remove the stigma around breastfeeding in public or anywhere. People have felt empowered and inspired.”
Nala is an Australian-owned underwear brand founded by Chloe de Winter, with a focus on creating comfortable and sustainable bras and underwear. Famous for their inclusivity, Nala frequently heroes women of colour and body diversity in its campaigns.
It has been compared to Skims thanks to the comfort and simplicity of many of its designs, which are available in a range of colours and sizes.
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