Few designers can count a two-decade-long career as successful as that of Australian sister duo Alexandra and Genevieve Smart. The flame-headed pair behind GINGER & SMART has cultivated a reputation for sophisticated, high-quality, sustainably-made garments that set their wearer apart—whether through silk designs emblazoned with artfully hand-crafted prints seeping with hidden symbolism, or subtle metallic threads atop their more structured pieces.
A brand imbued with social responsibility, it’s unsurprising that Alexandra and Genevieve launched the Floral Charts Mask, a face mask made in a signature print from the brand’s winter collection, crafted from upcycled sustainably sourced silk viscose jacquard. The label will donate 25 percent of the RRP to the Sydney Women’s Fund, a charity that supports vulnerable women.
“Creativity to us is a symbol of hope for humanity and so we continue to create beauty in our atelier for you to enjoy when the time comes,” they said.
The brand also donated masks to the Royal Hospital for Women as a gift for expecting mothers. “Staying safe and giving back to those in need is the main objective in creating these masks.”
On top of creating a more conscious consumer, Alexandra and Genevieve hope, despite the uncertainty of the pandemic, the pause will allow for a rethinking of how the industry works—and rather than creating products based on seasons, creating collections on the needs of consumers.
This thoughtfulness has trickled down in the labels most recent collection, which dropped online last week. The collection was inspired by a book of Celestial Maps and speaks to journey’s and navigations, hopes and possibilities. Four very relevant words as we find ourselves in this new normal.
See some of the pieces below:
marie claire is supporting #WeWearAustralian, helping to shine a light on the Australian fashion industry amid the COVID-19 pandemic.
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