Camilla and Marc have always been, since their inception in 2003, a quintessentially Australian brand rooted in providing modern women with timeless, fashion-forward pieces. For its latest campaign, that sentiment still rings true, dedicated to shining a light on bold, powerful Aussie women who wear their designs.
Releasing the brands latest C&M Sport collection, Future Now, the brand looked to a collective of women who represent different facets of the Australian woman, with a new and courageous look to the future. On top of its pieces, the brand is seeking to drive powerful conversation, ask questions, be curious and represent what the future looks like.
Creative director Camilla Freeman-Topper said it’s time brands begin being the change we want to see.
“This season we celebrate the with a much-needed conversation. One designed to engage a new generation of women who inspire us to think differently,” the designer says. “With Future Now, we utilise the CAMILLA AND MARC platform to provide a space where our community can share their powerful points of view,” she says. “In 2020 the voices we trust are the voices of every day; nonconformists, people of all sizes, races, sexuality and ages that help inspire a new way forward.”
“It’s time to be the difference we want to see. To act now and put more meaning into everything we do. The future is now,” Freeman-Topper adds.
The accompanying message of the collection serves as a reminder that everyone can speak out, have bold conversations and be a powerful force in the face of change. Twelve incredibly inspiring and influential women who are devoted to making a difference front the campaign, carving out their own paths through their unique and progressive points of view.
These include Amrita Hepi, an award-winning First Nations choreographer and dancer from Bundjulung and Ngāpuhi territories. Andrej Pejic, a transgender model and actress. Jësssica Vandër Lëahy, a curve model and writer. Hanan Ibrahim, a radiation therapist and tutor for disadvantaged children, who was also the first hijab-wearing model to walk in Melbourne Fashion Festival.
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