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Proof That Luxury Can Be Both Sustainable And Sexy

Volvo's latest innovation is the perfect example
Volvo's EX30 is making a good case for sustainable luxury.

As the conversation around sustainability grows louder, each year feels like a small yet promising step forward. And when it comes to all things luxury, the shift from the large and loud to the thoughtfully crafted is steering the way. 

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These days, it’s less about the opulence and more about the impact our choices have on the world – how we live, and, perhaps most intriguingly, how we move. 

As cities get smarter and sustainability becomes less of an option and more of a lifestyle, the way we travel is undergoing its own quiet revolution. A new wave of innovators has entered the chat, and they’re asking: can how we choose to get from A to B help lighten our footprint and make sustainability feel, well, stylish? The answer is yes, yes it can.

Volvo's EX30 is making a good case for sustainable luxury.

Enter a new breed of vehicles that do more than just get you from point A to B – they redefine the journey itself. Leading this charge is an innovation that’s not only sleek but purposefully designed to be both sustainable and chic. With the new 100 per cent EX30, Volvo reminds us of the beauty of restraint, swapping out oversized vehicles and roaring engines with a smaller and smarter package, crafted to fit seamlessly into the flow of modern city life.

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Small but mighty, this sleek SUV is redefining what it means to drive smart, thanks to its chic Scandinavian design, eco-conscious materials, and a true attention to safety. From its interiors, crafted with a mix of recycled and responsibly sourced materials including denim and flax, to intuitive technology that anticipates your needs, every inch of the EX30 exudes quiet innovation.

Volvo's EX30 is making a good case for sustainable luxury. Image: Supplied

Where the EX30 truly surprises is in its high-end touches that make everyday life a little bit easier. From the panoramic glass roof to the soundbar speaker which spans the dashboard, freeing up door space for essentials, no detail has been missed. Meanwhile, the minimalist 12.3-inch tablet display offers both Google and Apple CarPlay integration, meaning staying connected on the road has never looked so chic. Volvo has even integrated a smart digital key that allows you to access the car with just a tap of your smartphone. For those of us juggling bags, keys, and coffee as we dash out of the door, this feature is a game-changer.

But it’s not just the design that turns heads – Volvo’s commitment to safety shines just as brightly. Equipped with the latest in advanced safety features, the EX30 keeps its drivers protected on the road with technology that detects and responds to potential hazards in real-time. It’s a vehicle designed to care not only for those inside but also for the world it navigates.

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Volvo's EX30 is making a good case for sustainable luxury.

The smallest of Volvo’s vehicle offerings, the EX30 comes with a Single Motor Extended Range (200kW and 480 km per charge) and a Twin Motor Performance variant (315kW and up to 460 km). Translation? A thrilling yet silent ride with plenty of power under the hood. And if you’re running low on juice, both versions can go from 10% to 80% battery charge in about 30 minutes.

While the EX30 may not promise to solve all our environmental challenges, it might just offer an opportunity to make every drive a stylish and sustainable one – proving that true luxury doesn’t have to be loud.

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