I, like most of the global population, was anxiously awaiting the reveal of my own listening data in a fun social media graphic. In fact I even took to publicly and humorously harassing Spotify on their accounts, begging for my wrapped.
It appeared that the word ‘soon’ had lost all meaning as they teased their audience day after day.
Luckily, I was awake at midnight when the ever promised and now over-hyped reporting data was released.
Boy oh boy was I disappointed.
Across the internet there was a large amount of hope and anticipation for the end of year event, particularly given this marks a milestone anniversary for the annual occasion. Now in its tenth year (double digits!) Spotify Wrapped has taken on a life of its own as a major pop culture moment.
Yes, we received our minutes listened–a bottom of the barrel tracking metric, if you ask me–top songs and top artists, too. But, 2024 was missing the spice and excitement that we’ve come to love in our yearly celebration of the tech companies monitoring us.
In previous years’ editions, users have been treated to reporting and analytics that map out their top genres, mood boards, which random small town in Vermont matches their music taste and whether they have vampiric listening patterns.
Many, including myself, have also been left asking: what happened to the songs we put into our time capsule last year? Seriously, where are they hiding, Spotify?
Many on social media have publicly voiced their displeasure around this year’s Wrapped, questioning the potential use of artificial intelligence in its creation, marking Spotify’s entry into its ‘flop era’.
But don’t just take my word for it, here’s what the internet has to say…
Spotify Wrapped 2024 Reactions
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