If there’s one thing Australia knows all too well, it’s reality television, particularly that of the dating show variety.
From the entire Bachelor franchise to the mayhem that was Married At First Sight—even Dancing With The Stars has seen dance partners turn into lovers—perhaps it’s time for a break from the constant soulmate searching, which is precisely why the nation is in need of a small screen sea change, in the form of Celebrity Apprentice.
With its last season having aired back in 2015, with Mark Bouris as the ‘boss’, this year is seeing the famous series introduce his replacement, and you guessed it, he’s just as impressive. Aside from the group of fresh faces, the new judge to take the top spot is Lord Alan Sugar, a British business magnate, media personality, author, politician and political adviser.
Fans of the franchise may recognise him from The Apprentice UK, where he similarly hired and fired contestants since he began the stint in 2005.
But while Sugar may be completely unrecognisable to most Australians, the star-studded lineup who he will be seeing over is anything but forgettable.
Ready to meet the boardroom members? Scroll on for every Celebrity Apprentice Australia 2021 contestant set to join our screens via Channel Nine on May 23.
Lisa and Jess Origliasso
The dynamic duo are the faces behind Australian pop group, The Veronicas. The ARIA-Award winning sisters have been household names since 2004 and continue to reign supreme as Australia’s golden children.
Instagram: @theveronicasmusic
Martha Kalifatidis
An alum from Married At First Sight Australia, Martha has made a name for herself post-show with an oh-so-successful career in social media, boasting 601k followers. As for whether her sharp wit and know-how will save her from the chopping block? We’ll have to wait and see.
Instagram: @marthaa__k
Shaynna Blaze
One third of the judging team on Australia’s favourite renovation show, The Block, Shaynna Blaze is a writer and interior designer whose design prowess and keen eye for detail could see her take out the top spot.
Instagram: @shaynnablaze
Michelle Bridges
An Australian personal trainer who rose to fame thanks to her stint on The Biggest Loser Australia, Bridges has created her own personal training business and author of 17 books.
Instagram: @mishbridges
David Genat
David Genat is mostly known for his career in modelling and taking out the top spot in Australian Survivor: All-Stars. And if his impressive stint in the endurance-based show is anything to go by, then Genat is one to watch.
Instagram: @davidgenat
Camilla Franks
The face behind her namesake label, Camilla, the kaftan-loving designer and artist is another top contender, given her prowess for fine details.
Instagram: @camillawithlove
Anthony Callea
Most notably known for coming second in 2004’s Australian Idol, Anthony Callea has become a household name in the country’s music industry. As for how he’ll measure up the rest of his competition, we’ll have to wait and see.
Instagram: @anthonycallea
Olivia Vivian
An Olympic gymnast and holding the reigning title of the most successful woman in Australian Ninja Warrior history, Olivia Vivian may have strength and agility on her side, but her quick thinking will have the chance to shine on-screen.
Instagram: @oliviavivian
Alex Hayes
Not only a professional surfer, Alex Hayes is also an Instagram star with a whopping 519K followers. And given the nature of Celebrity Apprentice, his know-how for impressing a large audience could definitely come in handy.
Instagram: @alexhayes
Ross Noble
An English comedian and actor based in Melbourne, Ross Noble is most known for his appearances on British television, particularly interviews and on panel shows such as Have I Got News for You.
Instagram: @mrrossnoble
Michael ‘Wippa’ Wipfli
One half of the popular Nova FM’s Fitzy & Wippa radio show, Wippa is known for his comedic prowess and ability to work in a team, which we can only hope will be to his advantage on-screen.
Instagram: @wippa1
Rob Shehadie
Rob Shehadie is a writer, comedian and star of Channel Nine’s Here Come the Habibs. An all-rounder, it’s safe to say that he will be one of the faces to watch this year.
Instagram: @robshehadie
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