Just five years ago, you probably hadnโt even heard of the term โinfluencerโ. Fast forward to 2018 and our Instagram feeds are constantly infiltrated with photos of this new breed posing in exotic locations alongside captions about how #blessed they are. In fact, itโs now so common to aspire to become an influencer that thereโs even a degree to help you get there (yes, you read that right). From prestige parties to luxury getaways, the high-profitable lives of social media influencers look enviable to say the very least and these Aussies are capitalising on their efforts in more ways than one. Just scroll through their feeds and youโll get what we mean.
So, without further ado, weโve rounded up the 20 most-followed Australian Instagram influencers you need to be following, pronto.
20. Helen Janneson Bense
Category: Lifestyle and travel blogger
Follower Count: 821K
Native ad body.


Native ad body.


Native ad body.


Native ad body.



4 Chic-But-Eco-Aware Brands To Bring Your Home To Life

19. Micah Gianneli
Category: Fashion and lifestyle blogger
Follower Count: 933K
18. Mimi Elashiry
Category: Fashion and lifestyle influencer.
Follower Count: 930K
17. Margaret Zhang
Category: Fashion and travel blogger.
Native ad body.


Native ad body.


Native ad body.


Native ad body.



4 Chic-But-Eco-Aware Brands To Bring Your Home To Life

Follower Count: 988K
16. Elisha Herbert
Category: Lifestyle and travel blogger.
Follower Count: one million
15. Chloe Morello
Category: Beauty YouTuber.
Follower Count: 1.1 million
14. Tara Whiteman
Native ad body.


Native ad body.


Native ad body.


Native ad body.



4 Chic-But-Eco-Aware Brands To Bring Your Home To Life

Category: Lifestyle, travel and food blogger.
Follower Count: 1.1 million
13. Dilya Diaz
Category: Lifestyle and travel blogger
Follower Count: 1.1 million
12. Antoinette Marie
Category: Fashion and lifestyle blogger.
Follower Count: 1.1 million
Native ad body.


Native ad body.


Native ad body.


Native ad body.



4 Chic-But-Eco-Aware Brands To Bring Your Home To Life

11. Steph Claire Smith
Category: Fashion and lifestyle blogger.
Follower Count: 1.3 million
10. Shani Grimmond
Category: Beauty YouTuber.
Follower Count: 1.4 million
9. Lauren Curtis
Category: Beauty YouTuber.
Native ad body.


Native ad body.


Native ad body.


Native ad body.



4 Chic-But-Eco-Aware Brands To Bring Your Home To Life

Follower Count: 1.4 million
8. Gabrielle Grace Epstein
Category: Fashion, lifestyle and travel blogger.
Follower Count: 1.7 million
7. Nicole Warne
Category: Fashion, lifestyle and travel blogger.
Follower Count: 1.8 million
6. Natasha Oakley
Native ad body.


Native ad body.


Native ad body.


Native ad body.



4 Chic-But-Eco-Aware Brands To Bring Your Home To Life

Category: Lifestyle, travel and fitness blogger.
Follower Count: 2 million
5. Lauren Bullen
Category: Fashion, lifestyle and fitness blogger.
Follower Count: 2.1 million
4. Pia Muehlenbeck
Category: Fashion, lifestyle and fitness blogger.
Follower Count: 2 million
Native ad body.


Native ad body.


Native ad body.


Native ad body.



4 Chic-But-Eco-Aware Brands To Bring Your Home To Life

3. Jessica Stein
Category: Fashion, lifestyle and travel blogger.
Follower Count: 2.6 million
2. Tammy Hembrow
Category: Fitness blogger.
Follower Count: 8.7 million
1. Kayla Itsines
Category: Fitness blogger.
Native ad body.


Native ad body.


Native ad body.


Native ad body.



4 Chic-But-Eco-Aware Brands To Bring Your Home To Life

Followers: 10.2 million
Maddisonis a freelance writer. When she isn't watching reruns of Gossip Girl, you can find Maddison indulging in a new face mask or trying to emulate Meghan Markleโs signature messy bun (itโs harder than it looks!).
Related stories

Native ad body.

Native ad body.




Native ad body.



4 Chic-But-Eco-Aware Brands To Bring Your Home To Life

Native ad body.
Sign up for our newsletter
Want 15% off at Adore Beauty? Sign up to the latest news at Marie Claire.
By joining, you agree to our Privacy Policy & Terms of Use