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In case you missed it, the jewellery mavens over at Tiffany&Co teased a new collection and campaign to feature Lady Gaga right before the star’s extraordinary Super Bowl half-time show back in February.
If that wasn’t enough to ‘bowl’ you over with excitement and anticipation, the full ‘Tiffany HardWear’ line and ad campaign have just been released, and they are nothing short of stunning…
Appearing stripped back in a black turtleneck with natural makeup and her signature platinum blonde hair slicked into a low bun, the ‘Million Reasons’ songstress sports the new 18k gold and sterling silver collection.
Including a chain link necklace, triple drop earrings and a wrap link bracelet, the collection is part of Tiffany&Co’s ‘Legendary Style’ campaign.
In a short film released online, Gaga explains that she believes it is a “misconception” that men should have to buy jewellery for women, and encourages more women to go out and choose the pieces they desire “for themselves”.
While you’ll have to wait until April 28th for the full collection to launch in-store, you can still view the campaign here in the meantime. We know we’ll be rushing to add these stunning pieces to our jewellery collection ASAP…
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