Kim Kardashian Attacked Online Over Campaign Photo

Kim Kardashian West excitedly announced the launch of her new makeup line, KKW BEAUTY, just yesterday.

Though the news was enthusiastically received by many fans, it didn’t go down well with some.

The Keeping Up With The Kardashians star has been accused of using ‘blackface’ in her new campaign.

Some have accused the star of darkening her skin tone in the photo which was initially deleted, then re-uploaded. 

Previous

Native ad body.

Sponsored by %%sponsor_name%%

Forget January, Now’s The Best Time To Book That Trip

Fine Jewellery Gifts To Add Some Sparkle To Their Season

Native ad body.

Sponsored by %%sponsor_name%%

More Charges Revealed After Sean ‘Diddy’ Combs Pleads ‘Not Guilty’ Following Arrest

Who Is Nicholas Alexander Chavez Dating?

Native ad body.

Sponsored by %%sponsor_name%%

What Does The Trump/Harris Debate Mean For Women’s Productive Rights?

What Happened To Ghislaine Maxwell’s Victims?

Native ad body.

Sponsored by %%sponsor_name%%

Tributes From Beverly Hills 90210 Costars Pour In For Shannen Doherty

We Can’t Look Away From The Billion-Dollar Ambani Wedding

Want A Brighter Smile Without Spending A Bomb? Here’s What To Look For In A Teeth Whitening Kit

Brought to you by White Glo

I’m An Interior Designer And This Is How I Decorate Small Apartments

Next

“Black women get told to lighten meanwhile Kim spends her entire career in perpetual blackface and is lauded for her beauty,” one Twitter user wrote.

“You don’t have to do blackface,” said another.

The backlash was swift, with countless Twitter users calling out Kim for the photo:

Previous

Native ad body.

Sponsored by %%sponsor_name%%

Forget January, Now’s The Best Time To Book That Trip

Fine Jewellery Gifts To Add Some Sparkle To Their Season

Native ad body.

Sponsored by %%sponsor_name%%

More Charges Revealed After Sean ‘Diddy’ Combs Pleads ‘Not Guilty’ Following Arrest

Who Is Nicholas Alexander Chavez Dating?

Native ad body.

Sponsored by %%sponsor_name%%

What Does The Trump/Harris Debate Mean For Women’s Productive Rights?

What Happened To Ghislaine Maxwell’s Victims?

Native ad body.

Sponsored by %%sponsor_name%%

Tributes From Beverly Hills 90210 Costars Pour In For Shannen Doherty

We Can’t Look Away From The Billion-Dollar Ambani Wedding

Want A Brighter Smile Without Spending A Bomb? Here’s What To Look For In A Teeth Whitening Kit

Brought to you by White Glo

I’m An Interior Designer And This Is How I Decorate Small Apartments

Next

On the other side, however, were fans who didn’t think this darker skin tone in the photo could be considered ‘blackface.’

Previous

Native ad body.

Sponsored by %%sponsor_name%%

Forget January, Now’s The Best Time To Book That Trip

Fine Jewellery Gifts To Add Some Sparkle To Their Season

Native ad body.

Sponsored by %%sponsor_name%%

More Charges Revealed After Sean ‘Diddy’ Combs Pleads ‘Not Guilty’ Following Arrest

Who Is Nicholas Alexander Chavez Dating?

Native ad body.

Sponsored by %%sponsor_name%%

What Does The Trump/Harris Debate Mean For Women’s Productive Rights?

What Happened To Ghislaine Maxwell’s Victims?

Native ad body.

Sponsored by %%sponsor_name%%

Tributes From Beverly Hills 90210 Costars Pour In For Shannen Doherty

We Can’t Look Away From The Billion-Dollar Ambani Wedding

Want A Brighter Smile Without Spending A Bomb? Here’s What To Look For In A Teeth Whitening Kit

Brought to you by White Glo

I’m An Interior Designer And This Is How I Decorate Small Apartments

Next

This article originally appeared on InStyle

Tina Burke

Related stories

Previous

Forget January, Now’s The Best Time To Book That Trip

Native ad body.

Sponsored by %%sponsor_name%%

Fine Jewellery Gifts To Add Some Sparkle To Their Season

Native ad body.

Sponsored by %%sponsor_name%%

More Charges Revealed After Sean ‘Diddy’ Combs Pleads ‘Not Guilty’ Following Arrest

Who Is Nicholas Alexander Chavez Dating?

What Does The Trump/Harris Debate Mean For Women’s Productive Rights?

What Happened To Ghislaine Maxwell’s Victims?

Native ad body.

Sponsored by %%sponsor_name%%

Tributes From Beverly Hills 90210 Costars Pour In For Shannen Doherty

We Can’t Look Away From The Billion-Dollar Ambani Wedding

Want A Brighter Smile Without Spending A Bomb? Here’s What To Look For In A Teeth Whitening Kit

Brought to you by White Glo

I’m An Interior Designer And This Is How I Decorate Small Apartments

Native ad body.

Sponsored by %%sponsor_name%%

Next