Under a new strategy to tackle online bullying, Instagram has rolled out an innovative feature built on artificial intelligence to warn users before they post potentially offensive comments.
WATCH BELOW: The Queen Is Officially On Instagram
Wait, what?
Yes, you read correctly. In a bid to put a preventative measure in place against online bullying, the app will now trigger a popup response prior to a comment being posted. If the artificial intelligence-driven feature deems a comment to be offensive, it will warn the writer and prompt them to reconsider their comment before the comment is posted.
The user will be given three options: Edit Caption, Learn More or Share Anyway.

Announcing the move in a blog post, Instagram said:
โAs part of our long-term commitment to lead the fight against online bullying, weโve developed and tested AI that can recognise different forms of bullying on Instagram. Earlier this year, we launched a feature that notifies people when their comments may be considered offensive before theyโre posted. Results have been promising, and weโve found that these types of nudges can encourage people to reconsider their words when given a chance.โ
โToday, when someone writes a caption for a feed post and our AI detects the caption as potentially offensive, they will receive a prompt informing them that their caption is similar to those reported for bullying. They will have the opportunity to edit their caption before itโs posted. In addition to limiting the reach of bullying, this warning helps educate people on what we donโt allow on Instagram, and when an account may be at risk of breaking our rules. To start, this feature will be rolling out in select countries, and weโll begin expanding globally in the coming months.โ
The introduction of Instagramโs anti-bullying artificial intelligence feature is one of many changes the Facebook-app has undergone this year.
Prompted by concerns surrounding the mental health of Instagram users, earlier this year, Instagram began experimenting with hiding likes and followers, and a few monthโs later, pledged to ban selfie filters which imitate the results of plastic surgery.
Under a new strategy to tackle online bullying, Instagram has rolled out an innovative feature built on artificial intelligence to warn users before they post potentially offensive comments.
WATCH BELOW: The Queen Is Officially On Instagram
Under a new strategy to tackle online bullying, Instagram has rolled out an innovative feature built on artificial intelligence to warn users before they post potentially offensive comments.
WATCH BELOW: The Queen Is Officially On Instagram