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Zendaya Stuns As New Face Of Louis Vuitton

She remains flawless.
Zendaya Behind The Scenes On Her Louis Vuitton Capucines Campaign
Zendaya reveals what it was like shooting in the historic E-1027 house on the French Riviera in her first campaign as the face of Louis Vuitton Capucines and the new ambassador for the Louis Vuitton house.
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We can only imagine how desperately the luxury fashion houses fought for Zendaya to front their brands in 2023.

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After turning look after look for the past seven years, the 26-year-old actress has earned her place as the style icon of a generation.

Now, the queen has spokenโ€ฆ and sheโ€™s chosen Louis Vuitton.

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Louis Vuitton announced Zendaya as its new house ambassador. (Credit: Supplied)

Louis Vuitton announced Zendaya as its new house ambassador, starting with a campaign for the classic Capucines bag. 

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The brand declared the Euphoria actress โ€œpersonified the dreamy energy of the Cรดte dโ€™Azurโ€ (per the campaignโ€™s theme) and โ€œbrings a playful vibrancyโ€ to the Capucines legacy.

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Can you say โ€œflawlessโ€? (Credit: Supplied)

The campaign was shot at the E-1027 Roquebrune-Cap-Martin houseโ€”a modernist villa on the French coast designed by Irish architect Eileen Gray.

The campaign features Zendaya in neutral-coloured clothing with flashes of elegant gold jewellery andโ€”of courseโ€”the Capucines bag in white, black and blue. 

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The Capucines handbag was first launched in 2013 and is named after the Paris street where Louis Vuitton opened his first store in 1854. 

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Recently retired celebrity stylist, Law Roach, worked with his favourite client on the campaign. (Credit: Supplied)

Fashion fans will be pleased to hear that styling for the shoot was executed by Zendayaโ€™s famed former stylist, Law Roach.

โ€œMy one and only girl for [Louis Vuitton] styled by me,โ€ Roach posted to his Instagram.

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Earlier this year, Roach sent shockwaves through the fashion industry when he announced his retirement from biz. Zendaya was one of his first clients and their frequent collaborations won both praise and envy from the fashion elite.

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Zendaya โ€œbrings a playful vibrancyโ€ to LV. (Credit: Supplied)

This is not Zendayaโ€™s first time as the face of a major luxury brand. Since 2020, she has been an ambassador for Italian designer, Valentino.

She has also fronted campaigns for Bulgari, which also falls within the Louis Vuitton house of brands. 

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The campaign was filmed on the Cรดte dโ€™Azur in France. (Credit: Supplied)

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