“I usually have no idea what’s inside”, muses Bulgari’s high jewellery brand ambassador, Zendaya, in a new documentary film.
The 26-year-old actress and bona fide style icon is referring to the Serpenti Hypnotic Emerald necklace that gripped the star’s neck at the 2021 Venice Film Festival.
Featuring a 93.83 carat Colombian emerald, the mesmerizing jewel was the main act at the star-studded film festival, and is now taking it’s rightful place as leading lady in a new documentary film from the luxury jewellery maison.
For the first time in Bulgari’s 138-year history, the brand is lifting the iconic jet-black lid on some of their most precious creations, taking audiences on a riveting behind the scenes journey exploring the creative process of Bulgari’s jewellery creative director, Lucia Silvestri.
“I am the woman who buys the most beautiful gemstones in the world,” describes Silvestri in the Inside The Dream trailer.
The gemstones, which are then worn by some of the most beautiful and notable figures in history, including newly-appointed ambassador Anne Hathaway, Elizabeth Taylor and Blackpink’s Lisa.
As the name suggests, Inside The Dream will uncover Bulgari’s creative process of bringing their designs from imagination to magnificent reality.
With the maison’s headquarters situated in Rome, Inside The Dream takes us from the ‘eternal city’ to the exclusive (and hidden) Bulgari’ Workshop to India and beyond, all in the endless pursuit for the most enchanting gemstones.
Featuring cameos from Zendaya, former Victoria Secret model Lily Aldridge and actress Priyanka Chopra Jonas, this short-film will make you fall head over heels with Bulgari’s world of wonders.
Silvestri leads this cast of dynamic and multifaceted women, showing her grace and dynamic leadership as a female businesswoman in a male dominated industry.
The film culminates with Zendaya’s mighty red carpet appearance.
The necklace, which is part of the maison’s Magnifica collection, is the latest edition to Bulgari’s high jewellery range. Considering Zendaya was the first person to ever wear this creation, this intimate documentary is history in truly history in the making.
Inside The Dream premiered at the A-lister laden Toronto International Film Festival, however for interest piqued jewellery aficionado and novices, the film is available to stream on Amazon Prime Video.
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