The Taylor Swift Eras Tour concert is finally approaching, with the first date in Melbourne on February 16. So begins the scramble of thousands of Swifties to get their hands on the chicest, most Taylor, most niche or most outlandish Eras Tour outfits.
For those unaware, Swifties like to dress up in outfits inspired by their ‘Mother’, Swift. Given the tour spans the music across 10 studio albums or ‘Eras’, they like to embody their favourite era at the show.
If you’re unfamiliar with the eras, or want to know who she dated, what she wore or what the songs mean for that time period, we have a handy guide here.
So, without further ado, here are over 100 ideas for the Eras tour, divided by era.
Debut (Taylor Swift)
Taylor Swift’s first album was a country hit, with this era defined by big curls, boho summer dresses, blue jeans and pick up trucks. Swift hadn’t yet begun wearing her now signature red lip, and often wore a smoky eye with a nude lip. The colour of this era is a turquoise-green-blue.
Some ideas include:
- Faded bell bottom blue jeans and a flowy top
- Cowboy boots
- Cowboy hat
- Floaty, boho summer dresses
- Anything turquoise or light green
- A little black dress from ‘Tim McGraw’
- The cornflower blue dress from the ‘Our Song’ music video
- A guitar with tears on it for ‘Teardrops On My Guitar’
- A pick up truck from ‘Picture To Burn’
- Dress up as Tim McGraw
Shop The Look:
Ephie Marlow Dress, $209, Tigerlily
Swift was known for pretty, floaty dresses during this era: and this one is the perfect shade.
Rolla’s Eastcoast Flares, $159.95, The Iconic
Does anything say country quite like a boot cut jean?
SHEIN Unity Tie Front Ruffle Hem Halter Top, $10.95, SHEIN
Cornflower blue was a big part of this era, and this whimsical top would be right at home in Tennessee.
Ryder Western Boots in White Smooth, $149.95, MYER
The perfect retro staple to embody the Taylor Swift (Debut) spirit.
Fearless
Fearless marked Swift’s first foray into the international sphere, undertaking the Fearless World Tour with the success of her second album. Her hair was curly during this time and she wore a lot of sparkly flapper-style dresses on the stage shows. You can also take notes from her many music videos in this era. The colour of this era is gold.
Some ideas include:
- Gold sparkly dresses
- Silver flapper dresses
- Drawing the ‘Junior Jewels’ top from the ‘You Belong With Me’ music video
- Sparkly cowboy boots
- The white ballgown from ‘Love Story’ music video
- Draw a ‘13’ on your hand
- Swift’s marching band outfit from the Fearless Tour
Shop The Look:
ASOS EDITION Futurist Sequin Cami Midaxi Dress With 3D Fringe In Gold $460, ASOS
Why not go all out gold in celebration of Fearless?
Shook Mini Dress in Champagne, $99.95, SHOWPO
This dress is extremely reminiscent of the gold flapper dresses she wore on the original tour.
Ravella Sparkly Partin Boot in Soft Gold Rhinestone, $199.95, The Iconic
Fearless is still country Taylor, but bejewelled. These boots are perfect.
SHEIN Belle Cup Bodice With Deep Slit, $89.95, SHEIN
This is a great, slightly more modern take on Swift’s dress in the ‘Love Story’ music video. We’d recommend pairing this with a wispy updo and flowers in your hair.
Speak Now
Speak Now was Swift’s third studio album, and it is entirely self-written. The emotional album is known for its purple colour palette, and inspiration can be taken from many different areas.
Swift still wore her hair curly, but it wasn’t as curly as it had been. She commonly wore a red lip and clean black liner around this time.
Some ideas include:
- A purple mini dress (extra points if it is a halterneck like the one in the OG tour)
- Glittery purple pants
- A furry purple top
- A purple ballgown like the one she wears for ‘Enchanted’ in the Eras Tour
- A white shift dress like the ‘Mean’ music video
- The schoolgirl outfit from ‘Story of Us’
- A wedding dress for ‘Speak Now’
- Anything with a koi fish on it like her ‘Long Live’ guitar
- Draw ‘Dads (or mums) against John Mayer’ on a t-shirt
- Write lyrics down your arm (Swift did this during the original tour)
Shop The Look:
In Her Fairytale Tulle Strapless Maxi Dress In Purple, $99, Hello Molly
Speak Now is all about the fairytale, and this dress embodies it both in aesthetic and name.
Labelrail x Dyspnea Drape Detail Sequin Maxi In Purple, $199, The Iconic
Purple? Glitter? Writing down your arm? It’s giving Speak Now.
Mehina Mini Dress In Cream, $89.95, SHOWPO
This simple cream dress is very reminiscent of the ‘Mean’ music video.
L’idee Bisous Pleated Pant, $239, The Iconic
If you’re not vibing a dress, these feminine pleated pants are the ideal Speak Now era find.
Red
The Red era was, no surprise, full of the colour red. This is the era of All Too Well, red scarves, maple lattes and broken hearts. Swift entered quite a graphic aesthetic during this time, think of the 22 music video, for example. She also tended towards a lot of 1950s style fit-and-flare dresses.
Her hair was mostly straight in this era, and she always wore a red lip.
Some ideas include:
- Anything red or sparkly
- The ‘Not A Lot Going On At The Moment’ shirt from the ‘22’ music video
- A black bowler hat from the ‘22’ music video
- Red heart-shaped sunglasses from the ‘Red’ music video
- Knee high red boots
- A red scarf and red plaid shirt for ‘All Too Well’
- A tea dress or any fit-and-flare that is reminiscent of her 1950s street style at the time
- The ‘Circus Master’ outfit from the Red tour
- Draw a ‘Dads (or mums) against Jake Gyllenhaal’ shirt
- Draw a ‘Fuck The Patriarchy’ t-shirt for ‘All Too Well’
- The purple dress from the ‘Begin Again’ music video
- Going in a flame outfit (bonus points for a blue paintbrush) for the lines in ‘All Too Well’, “did the twin flame bruise paint you blue?” and “twin fire signs”
- Go dressed as a maple latte (the drink she was spotted sipping with Gyllenhaal)
- A refrigerator ala ‘All Too Well’ “We’re dancing ’round the kitchen in the refrigerator light”
Shop The Look:
Meshki Adoria Sequin Cut Out Maxi Dress, $209, Meshki
This bold cut-out maxi dress is very reminiscent of Swift’s style now.
Cider Sequin Mid Waist Mini Skirt, $41, Cider
If you want to go Red, but fun, this skirt is perfect.
Polo Ralph Lauren Lunar New Year Classic Fit Plaid Shirt, $259, The Iconic
It’s giving autumn, cosy vibes like Red.
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JOVAKIT Polarized Heart Shaped Sunglasses for Women, $9.99, Amazon
Embody your inner ’22’.
1989
1989 was the first album that completely ‘shook off’ Swift’s country roots. The New York/Hamptons theme is strong in this era, with cityscapes and nightlife at the front of this look.
Swift wore her classic red lip and a straight bob during this era. Its symbolic colour is light blue.
Some ideas include:
1- Anything light blue and sparkly
- Two piece sets in light blue
- The red and pink outfit she wore to the 2016 Grammys
- Cheerleader outfit from the ‘Shake It Off’ music video
- The Swan Lake outfit from the ‘Shake It Off’ music video
- The white/blush two-piece from the ‘Black Space’ music video
- Black lingerie, sleeping mask and cake covered knife (fake, of course) from the ‘Blank Space’ music video
- Come dressed as a polaroid to honour the album cover
- A Fourth Of July outfit (Swift was known for her parties during this era)
- Yellow dress from the ‘Wildest Dreams’ music video
- Anything with seagulls on it to honour the album cover
- Anything New York themed: including the Statue of Liberty
Shop The Look:
Shine On Set In Blue, $90, Princess Polly
Light blue is the colour of 1989 and this mini dress is so fun!
Hunkemoller Robe Short Viscose Lace, $75, The Iconic
This lacy robe could be paired with an eye mask for the ‘Blank Space’ music video look.
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H&M Rib Knit Bandeau, $27.99, H&M
A red bandeau will work for the top half of her Grammys look.
ASOS LUXE 3D lace high low hem mini skirt in coral, $120, ASOS
This high-low skirt is perfect for the bottom half of her Grammys look.
3Reputation
Reputation was Swift’s era of rebellion, defined by snakes and scales, lots of black and dark emerald, tattoo motifs and knee high boots. Swift wore her hair more shaggy and undone in this era, and wore a lot of deeper, almost purple, lipstick hues.
Unsurprisingly, the signature colour of Reputation is black.
Some ideas include:
- Anything with a snake on it
- A black sparkly dress
- An emerald bomber jacket (you could iron some embroidered tattoo-esque decals on it)
- A ‘2024’ headband for ‘New Year’s Day’
- The bejewelled outfit from the ‘Look What You Made Me Do’ video clip
- Zombie Taylor from the ‘Look What You Made Me Do’ video clip
- Draw (or rhinestone) the ‘Rep’ logo on a t-shirt or bodysuit
- A dark emerald dress
- Swift’s 2023 VMAs dress
- Swift’s 2024 Golden Globes dress
- The Eras Jail shirt from the 2018 AMAs
- The blue dress from the ‘Delicate’ music video
Shop The Look:
Tierra Sequin Maxi Dress, $599, MESHKI
Classic but still on style, this is a very chic approach to the Eras Tour.
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Khrizza Mini Skirt In Black, $69.96, Showpo
A shiny, black two piece? What could be more Rep?
Runaway The Label Alisti Maxi Dress, $159, The Iconic
Taylor’s dress at the 2024 Golden Globes is so similar to this one.
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Reclaimed Vintage slash detail seamless bodysuit in black, $58.99, ASOS
Reputation is all about vampy, gothic-style tops.
Lover
Lover was the first album that Taylor Swift owned after her records were sold to Scooter Braun. Its main colour is pastel pink but rainbow pastels, pastel blue and pastel yellow are also included. A motif of butterflies and hearts run through this album as well. Swift continued with the red lip aesthetic.
Some ideas include:
- Sparkling pink pastels
- Drawing a pink heart around the eye in glitter
- Taylor’s pastel or sparkly suits for ‘The Man’
- The Lover body suit from the Eras Tour (in multiple colours)
- Anything with butterflies, flowers or hearts on it
- A 1950s furry jacket, pearl sunnies and pink crop top from the ‘You Need To Calm Down’ music video
- Cornelia Street sign
- Cupid (dressed like ‘The Archer’)
- A devil with a dice “devils roll the dice”
- An angel “angels roll their eyes”
- Draw (or rhinestone) the ‘Lover House’ on a top
Shop The Look:
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ASOS Starlet Embellished Maxi Dress In Pink, $262, ASOS
Sparkly, pink, glamorous: it’s perfect!
Pretty Little Thing Pink Metallic Love Heart Bodycon Dress, $754, Pretty Little Thing
Anything with hearts on it is perfect for this era.
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Jaded Rose Shard Sequin Maxi Skirt In Pink, $125, ASOS
Lover is an album that is just as fun as this pink skirt.
Maya Textured Rainbow Super Mini Dress, $324, ASOS
Pastels, flowers, cutesy! This is perfect for the Lover era.
8Folklore
The Folklore album came out during the pandemic, and was a more pared back album. The colour of Folklore is grey. Swift wore her hair in a messy bun and fringe during this era and often wore cosy cardigans and flowing dresses.
It has a woodland, cottagecore feel, and is quite inspired by nature.
Some ideas include:
- Old timey and flowing dresses
- A cut-out flowing green dress like her ‘Folklore’ eras tour dress
- Anything with billowing bell sleeves
- The floral dress she wore to the 2021 Grammys
- A silver sparkly dress for ‘Mirrorball’
- Dress up as Rebecca Harkness (with a green dog) from ‘Last Great American Dynasty’
- Go with a friend as the moon and Saturn from ‘Seven’ (“love you to the moon and to Saturn”)
- Adorn the hair with a wreath of baby’s breath
- Do a group outfit as Betty, James and Augustine from ‘Cardigan’, ‘August’ and ‘Betty’
- Wear the cardigan from the ‘Cardigan’ video clip
Shop The Look:
Sequin Square Neck Chain Split Midi Dress, $78, CIDER
Why not go full mirrorball?
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Wren Mini Dress, $99.95, Showpo
This dress is reminiscent of her Grammys look.
Sophie Choice Mini Dress in Green, $85.00, Hello Molly
Her green cut out dress during the Eras Tour is so beautiful. Try this one and you could always add some leafy embroidery.
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DUTUT Women Knit Cardigans Sweater, $50, Amazon
This is a dead ringer for Swift’s cardigan during the Folklore era.
Evermore
Evermore is Folklore’s pandemic sister album. If Folklore is spring and summer, Evermore is autumn and winter, with a woodsy, autumnal palette of burnt oranges and rust.
Evermore is all about the storytelling, has a certain witchy and fantasy element, and some really iconic lyrics that lend themselves to niche costumes. The colour for Evermore is burnt orange/rust.
Some ideas include:
- Anything burnt orange/rust/plaid
- A dress similar to the orange embroidered one she wears during the Evermore set in the Eras Tour
- Wear a messy plait and front fringe
- A witchy green velvet cape for ‘Willow’
- Go with golden fairy lights wrapped around you as an ‘invisible string’
- Cover yourself in ivy and a green dress for ‘Ivy’
- Go as a bride with ‘F**cked In The Head’ on a veil for ‘Champagne Problems’
- Go as a bottle of Dom Perignon for ‘Champagne Problems’
- Go with your friend as Este/Taylor in ‘No Body, No Crime’
- Go as a Christmas Tree for ‘This The Damn Season’
- Go as a cowboy for ‘Cowboy Like Me’
Shop The Look:
1
Tussah Malinda Midi Dress, $149.95, The Iconic
Emulate the sweet, burnt orange dress Swift wears at the Eras Tour.
SHEIN Frenchy Plaid Print Button Front Skirt, $11.37, SHEIN
This cute midi skirt is perfect for your outfit.
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Y.A.S. Check Cotton Dress, $159.95, MYER
Plaid is front and centre for Evermore.
Amalya Mini Dress, $119.95, Showpo
A bridal style could work for ‘Champagne Problems’.
3Midnights – 10 ideas
Taylor Swift’s 10th studio album is Midnights, a concept album that looks back at nights throughout her life. There’s a celestial theme to this album, and its signature colour is navy blue.
Swift wears her hair straight for this era, with her iconic red lip.
Some ideas include:
- A navy sparkly dress
- A navy two piece like her 2023 Grammy’s look
- A 1970s style bodysuit and corduroy pants like the ‘Anti-Hero’ music video
- A bejewelled body suit like the one in the ‘Bejewelled’ music video
- Slick hair and a sheeny dress for ‘Midnight Rain’
- The Eras Tour Midnights bodysuit
- Taylor Graduating at NYU
- Her MTV Awards Paco Rabanne look
- The ‘Lavender Haze’ coat from the Eras Tour
- A friendship bracelet for ‘You’re On Your Own Kid’
Shop The Look:
Double Crazy Fringe Trim Sequin Cami Romper, $39.95, SHEIN
Try an outfit similar to Swift’s Eras Tour bodysuit.
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Romilly Sequin Mini Dress, $149, MESHKI
A sparkly navy dress is perfect for the celestial Midnights album.
Rolla’s Eastcoast Corduroy Pants, $159.95, The Iconic
Why not try out the 1970s look from the ‘Anti-Hero’ music video?
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Leilani Demi Crop Top, $119, Tigerlily
This top is the perfect addition to the trousers.
