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We Scoured The Iconic For Their Chicest Bridesmaid Dresses

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two women wear bridesmaid dresses from shona joy

The search for a bridesmaid dress can be a perilous one. Personalities, personal styles, skin tones and body types are all in the mix, and often at odds, when picking the perfect dress.

Respectively, we’ve seen the tradition of matchy-matchy styles sidelined in recent years, brides instead favouring a cohesive yet eclectic mix of styles, colour palettes or both. 

In 2023, supermodel Georgia Fowler wed Fishbowl Founder and CEO, Nathan Dalah in a stunning garden setting at Bowral’s Hopewood House, accompanied by five bridesmaids all in unique designs from New Zealand brand, Paris Georgia. 

Mere months later, all eyes were on Sir designer Sophie Coote’s wedding, in which each of her seven bridesmaids wore a custom gown designed by hers truly. Proving all bridesmaid-dressing rules could and should be thrown out. 

Whether you’re keeping to tradition or pushing the boundaries of bridesmaid style, we recommend starting your search with a broad selection of styles and brands, like that found at The Iconic. 

Below we round up our favorite bridesmaid dresses from The Iconic. 

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Best Bridesmaid Dresses From The Iconic

01

Shona Joy Camille Lace Cross Back Split Maxi Dress

$420 at The Iconic

The delicate lace detailing and low crossback straps of this Shona Joy dress bring an air of sultry drama without showing too much skin.

pink bridesmaid dress

03

Misha Lilia Sash Neck Maxi Dress

$359 at The Iconic

We can’t get enough of a neck scarf of late, making this sophisticated flamingo pink strapless gown an instant favourite of ours.

affordable black bridesmaid dress from forever new

04

Forever New Cassie Satin Draped Maxi Dress

$189.99 at The Iconic 

Gathered through the bodice and featuring a waist tie detail with asymmetrical draping and buckle, this elegant bridesmaid dress will flatter most figures.

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l'idee green maxi dress for bridesmaid

05

L’idee Woman Faire Gown

$455 at The Iconic 

Instantly recognisable thanks to its iconic plisse fabric, L’idee Woman has become a go-to for bridesmaid dresses. We love seeing an array of styles and colours for bridesmaids, tied together by the signature crinkle.

How Much Should You Spend On Bridesmaid Dresses?

Setting a budget for your bridesmaid dresses firstly comes down to who is footing the bill. If the bride and groom are paying for the bridesmaid dresses, how much you spend comes down to you. If your bridesmaids are buying their own dresses, a conversation about a comfortable cost limit should be had in advance. It’s common to spend anywhere from $150 to $400 on a bridesmaid dress.


Looking to save money on dresses? Check out our coupon codes for Net-A-Porter, The Iconic and more.

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