Australian label Shona Joy is often a go-to for bridal parties looking for stylish and contemporary bridesmaids dresses they’ll definitely wear again. Now, the brand has extended its fresh fashion sensibilities to a new bridal collection celebrating modern romance.
For brides looking for a dress that transcends a single day, the Shona Joy ‘LUMINOUS‘ collection contains looks for every type of bride, and even includes a ‘wedding trench coat’.
At Shona Joy, we strive to design pieces to resonate with the modern bride,” Creative Director and Founder Shona Joy Thatcher shared. “The trench coat, in particular, embodies our vision of offering a sophisticated yet practical option that transcends traditional wedding attire.”
The Ivory Thea Trench Coat offers brides the perfect overcoat for a fashionable exit. Not for nothing, it also has pockets.
The LUMINOUS range also includes separates of skirts, trousers and more, for those who want to mix and match.
Inspired by the concept of longevity, each piece in our bridal collection is crafted to be treasured beyond the wedding day. We believe in creating garments that can be styled in different ways, empowering the wearer to celebrate their individual style, ensuring our designs are as cherished as the memories they create,” Shona added.
At an affordable price point ($280 to $820), the Shona Joy bridal range will also appeal to those looking for a wedding, engagement, hen’s or reception dress that won’t break the bank.
See the full collection at shonajoy.com.au.
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