The Evolution of Tennis Fashion

1930s
For better mobility, girls cut off the long hemlines and silhouettes became more feminine and tailored, pleats were added.

1936

Helen Jacobs was shocking for the time introducing shorts into women’s sport.

1950s

A feminine touch to male sportswear, Althea rejects the traditional skirt for a more flexible outfit.

1950s

Saw the return to ladylike elegance with cinched waists and crisp white dresses. 

1960s
We love the sleek pleats in this mini. 

Our favourite 1960s look. The lacy bloomers under the pleated skirt with a demure buttoned up cardigan. 

1970s

Outfits got tighter and skirts got shorter, this was the era of cute patterns and exaggerated collars. 

1970s

We love the frills and the chic elegance of this gorgeous Virginia Wade dress.

1970s

The cutest dress seen in tennis, Tracy Austin knew how to rock pigtails and pink. 

1980s

Fun Fact: the bright yellow tennis ball was adopted so that it could be more easily spotted in televised matches. The decision had an impact on wardrobe as well, as players opted for more outrageous sporting frocks.

1980s

A palette of pastels on the court, Chris Every Lloyd looks stylish in stripes. 

1990s

Saw the change to brighter the better, going from pastel to bright neon. A girl who is ready to smash it. 

1990s

Funky patterns and baggy shirts, the 90s was all about comfortable fashion.

1990s

This diva rocking the bright fluro green on the court. 

2000s
Anna Kournikova became known for what she would wear on the court. And damn right she should, she looks fantastic. 

2000s

The William sisters ushered in an era of outlandish outfits that demanded attention on the court. 

2000s

We love this chic look, tennis or fashion queen – we say both!

2010s

Bringing the bedroom to the court. Go girl for rocking the most controversial tennis dress of all time. 

2010s

Tight, bright, and dazzled with jewelry. This champion is refining sexy and strong. 

2010s

Sexy in leopard print. The winner of 21 grand slams and two-time Vogue cover girl has redefined both what a tennis player looks like, and what a best-dressed-lister looks like.