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Shopping For The Planet Means Buying Less But Buying Smarter

Thankfully, these boots tick all the boxes

It’s an understatement to say that 2020 has been an extremely turbulent year. It felt like the month of March lasted a decade and without skipping a beat we went from stressing about the climate off the back of the Australian bushfire crisis to worrying about a global pandemic and being isolated in our homes for months on end.

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But if 2020 has taught us anything, it’s how much some of us needed a reset. The fact that we simply can’t do things has made many reassess just how much of our daily lives and shopping habits were unnecessary, something that not only benefits our wallets, but the planet as well.

The term ‘conscious consumer’ has been kicking around for a while, ever since fashion’s focus on sustainability became almost all anyone could talk about. But now it feels more poignant than ever. Instead of it being the norm to have a wardrobe filled with variations of the same items – here’s looking at you, Kylie Jenner! – people are shopping smarter, ensuring that every piece they buy is one that can be worn multiple different ways and isn’t just a trend that won’t be around next season.

When it comes to shoes in particular, there are three focal points to consider before popping them into your shopping cart: comfort, style and quality. As we move into the winter months Down Under, boots are of course a top priority. When it comes to finding the perfect pair, it’s no walk in the park – but thankfully this year, there’s one pair that’s a standout: the ECCO Shape Sculpted Motion.

ECCO Shape Boots
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Available in both classic black and on-trend white, the ECCO Shape is a timeless design that goes with almost anything: they’re perfect for wearing to the office with black pants, a t-shirt and blazer, or on the weekend with a cute dress and tights.

The best part about these boots in particular is that they’re built to last and are incredibly comfortable. ECCO use a technology in their shoes called FLUIDFORM, which makes the boots lightweight, flexible and created to fit the foot, not the other way around. Now all you have to decide is whether to go for black, white or both.

Shop the ECCO range here

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