Influencer-born clothing lines are by no means new. Big name bloggers like Aimee Song, Danielle Bernstein and Chiara Ferragni are among the fashion elite launching their own collections. Camila Coelho just joined that list with her own eponymous clothing brand, sold exclusively on Revolve.
Having come out just days ago, the line is already selling out with Coelho’s 8 million followers going crazy for the designs. The first drop, priced from $98 to $298, includes 60 items in bold colours and prints. “I want to encourage women to express themselves through bold and colourful statement pieces all while maintaining their personal style,” Coelho says.
Coelho was also inspired by her Brazilian heritage, and it’s evident throughout the collections playful stripes and tropical florals.
The Camila Coelho is available exclusively at Revolve.