Now-stalgia. It’s the 2020 term coined to sum up our proclivity for the past. Unsure of our future, we find solace in simpler times — whether it’s the shows we watch, the music we play or the clothes we wear.
For spring/summer 2021, Sportmax conjured comfort by riffing on ’90s minimalism and grunge. There was masculine tailoring, top-to-toe pinstripes and clingy tie-dye tops. The collection was inspired by the body — the shapes, the silhouettes and the skin — and sheer layers and architectural draping both proved common themes.
Of course Sportmax, little sister of Max Mara, would never get stuck in the past. Instead, stompy, chiselled boots, arm jewellery and supersized clutches accessorised each look, masterfully putting the now in now-stalgia.
THE TRENDS
Tie-dye
A more sophisticated spin on an old favourite.
Supersized clutch
We’re sensing big bag energy.
Ruching
Leather takes the trend into new territory.
Below, some of our favourite key looks.
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