Brush up on your tennis skills, because Ralph Lauren is set to return as the official outfitter for the Australian Open in 2024.
The partnership, which marks Ralph Lauren’s fourth consecutive year as the fashionable authority of the iconic Aussie tournament, will see the brand outfitting up to 4,000 Australian Open staff, including on-court officials, ball persons, and on-site staff. And yes, these pieces are available to buy.
The AO collection fuses function and form, crafted in a bold colour palette from a range of materials including 100% recycled polyester and cotton, and with features like moisture-wicking and UV protection.
But there will also be opportunities to serve off the court, with commemorative AO24 towels available to purchase exclusively online from Thursday 12 October — just in time for Christmas.
Then, on November 1, tennis-goers will have a chance to perfect their spectator style, with the full AO24 Ralph Lauren Capsule Collection launching in boutiques and online.
In keeping with the preppy chic aesthetic at the core of both Ralph Lauren’s heritage and the sport of tennis, this line will include an array of classic pieces, like mini dresses, polos, and jackets – the perfect accompaniment to any courtside occasion.
Beyond uniforming the 2024 Australian Open, and designing a dedicated capsule for stylish spectators, Ralph Lauren will also invite AO-goers to partake in their ‘Create-Your-Own’ customisation program.
Situated on-site at Melbourne Park , this unique experience will allow customers to customise a selection of classic styles with tennis- inspired motifs and their name or initials.
It’s the ultimate keepsake to commemorate what promises to be another spectacular year in tennis.
Plus, for those not able to catch a match court-side, the ‘Create-Your-Own’ program will be available online for the first time.
Shop the official AO24 Collection by Ralph Lauren here.
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