Milan Fashion Week might be over but that doesn’t mean we’ve stopped obsessing over the phenomenal looks that graced the runways.
Below, marie claire Australia editors share their favourite looks from the week, and unpack exactly what made them so special.
Georgie Abay, Editor
Fendi
Only in the fashion world could you conjure up a Chupa Chups’ lollipop holder in Selleria leather and then send it down the runway. It’s fashion, darling. That’s exactly what we saw on the Fendi runway for Fall/Winter 2024-25 (apparently, the price is still TBC).
It’s the job of the world’s best fashion design houses to dream up the unimaginable – and lollipops aside, that’s exactly what Kim Jones, the artistic director of Fendi, did this season.
In his own words, “I was looking at 1984 in the Fendi archives. The sketches reminded me of London during that period: the Blitz Kids, the New Romantics, the adoption of workwear, aristocratic style, Japanese style. It was a point when British subcultures and styles became global and absorbed global influences. Yet still with a British elegance in ease and not giving a damn what anybody else thinks, something that chimes with Roman style,” he said.
Now given I love all things British (especially the accent) and my love affair with Italy began when I was 18, this collection was one of my favourite.
I loved this textured moss green coat paired with mustard thigh high boots—the colour combination was fresh and unexpected.
Much of what you see on the fall runways is head-to-toe black, so this joyous explosion of colour was utterly glorious.
To reinvent denim is no easy task, yet Fendi’s new denim looks were spectacular.
I loved the two-tone looks, and the chic tailored shapes.
The funnel neck shape is bang on trend and I love the blue paired with the mustard boots. Totally chic.
One word for this look: chic. In a dream world, this is how I’d arrive at work each morning.
The plummy burgundy colour is heavenly and I love how the jacket nips in at the waist. This is understated elegance at its best.
Max Mara
For me, it’s entirely impossible to think about winter dressing without thinking of MAX MARA.
For Fall Winter 2024-25, Max Mara was inspired by French Feminist and literary icon Sidonie-Gabrielle Colette.
This is the woman who was described as being “as French as it is possible to be, earthily French in her values, robustly French in her style”. And while she may have insisted on her political antifeminism, after her death in 1954, she was widely celebrated as a feminist icon of the Belle Époque.
On the runway, we saw a collection of mannish classics, inspired by Colette—decadent winter coats, which looked so elegant and luxurious, I imagined you’d never want to take them off—kimono sleeves, turtleneck knits and new shapes such as bomber jackets in rich inky hues.
I’m not sure what I love most—the relaxed, draped shape of this coat, or the inky blue colour. It’s heaven on earth. Add to cart.
This chic brown coat, cinched at the waist with a thin, black belt, is perfection. No one does a coat like MAX MARA and if you needed proof, here it is.
I tend to wear turtleneck knits on repeat in winter, so loved this look. I love it paired with a chic mini and opaque tights. This was another look on the MAX MARA which accentuated the waist.
Naomi Smith, Fashion Director
Gucci
What I liked the most about the Gucci show was that Sabato built on his first collection, but kept a similar silhouette and the same cool girl style.
Favourites are the thigh high leather boots teamed with layered shorts and cardigans that were dressed up with embellished collars .
I also love the wool skirts teamed with the prettiest lace camisoles but made more wearable with the flat boots.
Armani
Armani never follow trends but velvet was everywhere in Milan, a fabric often used by Mr Armani for his ready to wear and Privee collections.
What made his different was the the divine winter flower embellishment. Teamed with velvet combat pants and tailored herringbone jackets.
Overall it felt rich bohemian—which I loved.
Jordan Boorman, Junior Fashion Editor
Prada
Every look from front to back—the construction of each look was incredible.
I felt like it was a a nod to the history of women’s fashion—but making it modern— with the very feminine shift dresses, mix match cardigans, pencil skirts and hats.
The bows! I mean we have seen them come through slightly last season but Prada FW224 we saw them in full swing with shift dresses covered in them or little hints that came through in the detailing of the back of the garments or within the shoes.
Jill Sander
Jill Sander was all about comfort and playing on textures that mimic quilt covers.
The rounded shapes and soft tailoring, padding, squishy suits and the feeling of comfort took over the show.
The looks were either dripping in glow mesh or adding subtle hints with head pieces to the garments.
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