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Meet Reformation’s New Denim Line 

The off-duty collection of your dreams. 

Good news for fans of Reformation (and bum-flattering, easy-to-wear staples in general): the cult brand has just launched #refjeans, their first denim capsule.

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The LA-based label, which counts It girls from Gigi Hadid and Phoebe Tonkin to Jennifer Lawrence as devotees, is known for creating eco-friendly clothes imbued with downtown cool.

The new seven-piece line is no exception, with each piece using 12 times less water to make than the average pair of jeans. 

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Head to StyledBy marie Claire to shop the collection now, but you’ll have to get in quick: these Instagram-worthy styles are sure to sell out fast.

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