The luxury fashion house’s Creative Director, Nicolas Ghesquière, is known for selecting some of the world’s most iconic architectural sites as the backdrop for his coveted cruise collections. From San Diego’s stark Salk Institute to Italy’s romantic Isola Bella, past shows have been as much about the vista as they are about the fashion. This year maintained that tradition. Overnight, an impressive list of A-listers joined the global fashion pack in Barcelona to view Louis Vuitton’s 2025 Cruise Collection, proving the brand’s commitment to making fashion an experience.
Unveiled in the Spanish city’s magnificent Güell Park, the surrealist space – created by famed creative Antoni Gaudi – provided the ideal setting to an eclectic collection that tripped between 80s power dressing and LV’s signature architectural style.
At sunset, guests – including a crop of celebrities from Sophie Turner, Jennifer Connolly and Ana de Armas to Pharrell Williams, Phoebe Dynevor and Naomi Osaka – mingled under a canopy of palms before being ushered to their seats in the column-filled Hypostyle Room.
Originally meant as a market square, the majestic space provided the stage for a stunning visual feast, blending Gaudí’s whimsical curves with Ghesquière’s sleek, contemporary designs.
Against a soundtrack that mixed Gary Numan with Malcolm McLaren for an otherworldly vibe, models in structured 80s inspired power suits and wide-brimmed hats strode down the runway, bringing serious Crystal Carrington vibes. Still channelling the decadent decade, boardroom power soon turned playful with full gathered skirts, exaggerated tops and mega-pleated jodhpurs (a nod to Spanish equestrian style). Beyond the ’80s accents, there were touches of classic Ghesquière with flowy draped tops over riding pants and flouncy, caped dresses with statement belts, bags and fringing.
The designer wove Spanish influences into his collection. “I wanted to respect the place we are,” Ghesquière said. “I love that this country is evocating a certain groundedness and some rigor, and in the meantime it’s about freedom, it’s about youngness, it’s about an extravagance somehow.”
Accessories are always key for LV with leather goods always a core focus for the brand. This year’s Cruise was all about boots, from thigh-skimming standouts to shredded, fringed versions sure to be on every fashionista’s wishlist.
Marie Claire and ELLE Australia’s fashion director Naomi Smith said, “It was a perfect resort collection – I thought the looks were incredibly beautiful and wearable. The hints of Spanish flair peeking through was very clever, with flamenco dots, jodphurs and long boots for an equestrian feel. The use of the hats were done in the classic way Nicolas mixes the old with the new.”
After the show, guests moved to the labyrinthine Xavier Corbero villa for seafood tapas, pizza made on-site and multiple trays of Ruinart to toast the success of another stellar collection from the famed French fashion house. The question is: How can LV outdo this year’s location in 2025?
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