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The British Fashion Council has announced that this year’s London Fashion Week will be fur free for the first time in history.
After surveying all of the designers involved – including Victoria Beckham, Erdem, JW Anderson and Burberry – the BFC confirmed that animal fur wouldn’t be seen on the London Fashion Week catwalks, which will kick off on Friday.
“The survey results reflect a cultural change based on ideals and choice made by designer businesses, international brands as well as consumer sentiment – but also encouraged by the stance of multi-brand stores who are moving away from selling fur,” the BFC wrote in a statement.
The announcement comes after Burberry revealed it would no longer use animal fur in its collections. “Modern luxury means being socially and environmentally responsible. This belief is core to us at Burberry and key to our long-term success,” said Marco Gobbetti, Chief Executive Officer at Burberry.
Likewise Victoria Beckham, who is showing at London Fashion Week for the first time this year, is a long-time supporter of the anti-fur movement and has always said she would never work with fur in her fashion collections.
The fashion pack have spoken: fur is out and faux is in.
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