2019 has been one of the best yet for superstar Jennifer Lopez. She began the year announcing her engagement to Alex Rodriguez, headlined the wildly successful It’s My Party tour to celebrate her 50th birthday, starred in the newly released Hustlers, (which she is now receiving Oscar buzz for) and was announced as the 2020 Super Bowl Halftime Show star alongside Shakira. Life is looking pretty good for JLo right now, and to finish of the year, she’s added a fashion accolade to her hefty list of achievements.
Watch: Jennifer Lopez launches new fragrance
It’s time to get your wallets ready, fashion (and JLo) lovers. Jennifer Lopez has been announced as the new face of Coach and we can’t imagine a more fitting ambassador! The star announced the exciting collaboration in a glamorous Instagram post on Tuesday. Looking stunning as always in a long trench coat, flowing scarf and of course, a Coach bag, the actress wrote: “Thank you @coach! Exciting things coming soon!!!”
“I’m so excited for this collaboration with Coach” said Lopez. “It is a timeless brand that I’ve always been a fan of and the upcoming collection really speaks to my personal style––an uptown downtown mix.”
Her partnership with the fashion house will start rolling out during the spring 2020 season, where she will front campaigns for Coach’s signature leather goods, ready-to-wear collections and footwear. Lopez will be joining an already star-studded list of coach ambassadors including Yara Shahidi, Selena Gomez and Michael B. Jordan.
“Jennifer is so authentic. She’s determined and she’s an original who has followed her own path to do things her own way— she really embodies the attitude of Coach and our new campaign,” said Stuart Vevers, creative director of Coach.
“Jennifer carried the Coach Signature bags in her 2002 video All I Have. She’s from New York like Coach, which creates another authentic connection with our heritage.”
It’s looking like 2020 is going to be the year of JLo – and we are so ready for it.
2019 has been one of the best yet for superstar Jennifer Lopez. She began the year announcing her engagement to Alex Rodriguez, headlined the wildly successful It’s My Party tour to celebrate her 50th birthday, starred in the newly released Hustlers, (which she is now receiving Oscar buzz for) and was announced as the 2020 Super Bowl Halftime Show star alongside Shakira. Life is looking pretty good for JLo right now, and to finish of the year, she’s added a fashion accolade to her hefty list of achievements.
Watch: Jennifer Lopez launches new fragrance
2019 has been one of the best yet for superstar Jennifer Lopez. She began the year announcing her engagement to Alex Rodriguez, headlined the wildly successful It’s My Party tour to celebrate her 50th birthday, starred in the newly released Hustlers, (which she is now receiving Oscar buzz for) and was announced as the 2020 Super Bowl Halftime Show star alongside Shakira. Life is looking pretty good for JLo right now, and to finish of the year, she’s added a fashion accolade to her hefty list of achievements.
Watch: Jennifer Lopez launches new fragrance
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