When Kim Kardashian announced she was releasing a line of shapewear for women of all sizes and skin tones, the mother-of-four was met with backlash. Sure, she includes nine shades that include light beige and chocolate and has sizes ranging from XXS to 4XL, but something Kim seemingly failed to consider was her brand’s name: Kimono.
Japanese women and men took to social media to express their concern that the name of something so ingrained in their culture – a garment that dates back to 15th Century Japan which is generally reserved for special occasions and passed down from generation to generation – could be trademarked as underwear. The backlash prompted ‘KimOhNo‘ to start trending on Twitter and us to hunt down brands which are doing inclusivity right. Take note, Kim.
Below, five fashion labels which consider women of all sizes, shapes, ethnicities and skin tones.
Rose & Bare
Created right here in Australia, Rose & Bare was founded by model Natalie Roser after she noticed the lack of options there were for nude underwear colourways. While a generic beige existed, often other skin tones missed out, so Roser created an inclusive brand, which not only includes an array of tones, but has different cuts and sizes so the pieces will be both comfortable and flattering.
Girlfriend Collective
Girlfriend Collective’s range of activewear isn’t only size inclusive, it’s sustainable, too. The brand recycles plastic bottles in Taiwan and knits them into fabric – its main fabrication is made from 79 percent recycled water bottles – and they even go as far as to use eco-friendly dyes.
Fenty
It’s Rihanna’s world and we’re just living in it. The singer turned designer’s lingerie range, Savage x Fenty, was released to the world with one of the most inclusive fashion shows in history. Since then, she’s gone on to launch an equally inclusive beauty range, Fenty Beauty, and is in the process of starting a fashion label.
Reformation
After launching a limited plus-size capsule collection in March 2018 which immediately sold out, Reformation permanently extended its size offering earlier this year. Plus, the brand has always had sustainability front of mind, from its eco-conscious textile and fabric selection to its carbon footprint and green infrastructure of its factories.
Lonely Lingerie
Founded just over the ditch in New Zealand, Lonely Lingerie has made a name for itself by including models of all ages, sizes and ethnicities and for their stunning unretouched campaign images.
This article originally appeared on InStyle Australia
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