H&M has been doing annual designer collaborations since 2004, when the late Karl Lagerfeld created a Chanel collection for the masses – read affordable – and the world went wild with queues forming outside of stores overnight and the full collection selling out almost instantaneously.
So when Kendall Jenner posted three photos of herself standing on a French balcony during Cannes Film Festival in May and wearing a hot pink Giambattista Valli x H&M tulle dress, the response shouldn’t have been a surprise. The design was the world’s first look at the famed Italian couture house’s highly anticipated collaboration with H&M, nine looks of which were released the same day. However, even after years of similar partnerships, the Swedish retailer wasn’t prepared for the frenzy that ensued: the preview sold out in a matter of minutes – crashing H&M’s website in the process – and reaching over 650 million people on social media.
On October 24th, the collection was revealed in full to 400 excited guests at Rome’s Palazzo Doria Pamphilj, a palace home to the best-known private art gallery in Rome. Kendall Jenner opened the show in the pink number that caused all the chaos five months prior, before closing it in the campaign’s starring look: a red tulle gown.
When the full collection is released on November 7th online and in H&M stores worldwide, you can expect a mad rush to the checkout, so to ensure you come out the other side with a success story, it’s worth researching ahead to find exactly what you have your eyes on ahead of time. To help the cause, we’ve rounded up our favourite pieces – yes, you’ll be racing us too – of the bunch.
May the odds be ever in your favour.
This floral dress
These black pants
This jacket and the shoes. Actually, just this entire look
This pink dress (because Kendall said so)
This sequin short suit!
This dress
And this dress
This top
This leather jacket
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