For Cruise 2018, Gucci not only stole our hearts, the Italian fashion house also revealed its own.
Named ‘Antianatomy,’ the collection was created to show the “heart and soul of Gucci’s origins”, with Creative Director Alessandro Michele deciding the best place to do exactly that was in the brand’s home of Florence, Italy.
Here, everything you need to see.
1. The Location
Gucci took over Florence’s historic Palazzo Pitti, home to stunning Renaissance artworks by Michelangelo, da Vinci and Caravaggio. The show took place throughout seven rooms of the palace with a harpist playing in every room.
Rather than the usual paper invitation, the lucky few who were flown to Florence received embroidered hats, featuring the guest’s name and location stamps of the three previous cruise collections Alessandro has designed while at Gucci’s helm.
2. The Looks
If you were looking for a continuation of the over-the-top amazing, eclectic designs that have come to be known as the “New Gucci,” Michele sure delivered.
Taking the logo tee to the next level, the runway consisted of slogans such as ‘Guccify Yourself’, ‘Guccification’ and ‘Guccy’ – all of which you’re bound to see dripping down your Insta’ feed come next season.
3. The Details
From pearl trimmings to golden laurel wreaths and fingertips dipped in black ink, Michele proved ‘eclectic’ can reach far further than just clothes.
4. The Front Row
As for the celeb attendees, Dakota Johnson sat front and centre, alongside Kirsten Dunst and Gucci regular Jared Leto.
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