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Fendi Reinvents Disco Age Glamour In An Electric Ode To the Dance Floor

A sartorial nod to the Studio 54 style set.

Behind every great artist is an equally inspiring backing track: Westwood had punk, Rick Owens had rave, but for Fendi’s Kim Jones it was Moodymann’s hypnotic house track ‘Shades of Jae’ that brought his Spring/Summer 2022 collection to life. 

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“It allows a girl to glide,” Jones said of the track he featured in his show.

From energetic fringe dresses to show-stopping suit sets, the clothing commands its place on the dancefloor. In an ode to movement, the collection celebrates a “modern perspective on disco-age glamour” as well as spotlighting “the diverse and powerful femininity that underscores the Fendi name”.

To help unearth the glittering disco era, a hand-sketched Fendi logo by fashion illustrator Antonio Lopez was dug up from the archives.

Jones said of Lopez: “He was a big, big fashion influencer for a lot of people, but is not so talked about. He had this relationship with Karl and with Fendi, and he helped shape so many strong visions of women, because he loved them: that feels very authentic and topical.”

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Playful, energetic and alive, the collection marks a return to nightlife, as it grabs your hand and thrusts you into a crowd of leather thigh-highs, kaftans and pastel profiles.

In the theme of fluidity, models Lucy Reid and Lydia Reid translated the spirit of movement to the pages of our April issue of marie claire

Lucy, a state-level sprinter, walker and long jumper, spends her spare time doing trapeze and lyra (a combination of dance and aerial acrobatics). While her sister Lydia received a scholarship to study ballet at the esteemed Joffrey Ballet School in New York (where she lived there from age 13 to 17). She has also danced on broadway.

See how Lucy and Lydia reimaged the essence of a sartorial Studio 54 era below:

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FENDI
(Credit: Photographer: Holly Ward. Fashion Director: Naomi Smith. Hair: Daren Borthwick. Makeup: Linda Jefferyes. Talent: Lydia Reid Lucy Reid. Production and Fashion Assist: Emily Gittany.)
FENDI
(Credit: Photographer: Holly Ward. Fashion Director: Naomi Smith. Hair: Daren Borthwick. Makeup: Linda Jefferyes. Talent: Lydia Reid Lucy Reid. Production and Fashion Assist: Emily Gittany.)
FENDI
(Credit: Photographer: Holly Ward. Fashion Director: Naomi Smith. Hair: Daren Borthwick. Makeup: Linda Jefferyes. Talent: Lydia Reid Lucy Reid. Production and Fashion Assist: Emily Gittany.)
FENDI
(Credit: Photographer: Holly Ward. Fashion Director: Naomi Smith. Hair: Daren Borthwick. Makeup: Linda Jefferyes. Talent: Lydia Reid Lucy Reid. Production and Fashion Assist: Emily Gittany.)
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FENDI
(Credit: Photographer: Holly Ward. Fashion Director: Naomi Smith. Hair: Daren Borthwick. Makeup: Linda Jefferyes. Talent: Lydia Reid Lucy Reid. Production and Fashion Assist: Emily Gittany.)
FENDI
(Credit: Photographer: Holly Ward. Fashion Director: Naomi Smith. Hair: Daren Borthwick. Makeup: Linda Jefferyes. Talent: Lydia Reid Lucy Reid. Production and Fashion Assist: Emily Gittany.)
FENDI
(Credit: Photographer: Holly Ward. Fashion Director: Naomi Smith. Hair: Daren Borthwick. Makeup: Linda Jefferyes. Talent: Lydia Reid Lucy Reid. Production and Fashion Assist: Emily Gittany.)
FENDI
(Credit: Photographer: Holly Ward. Fashion Director: Naomi Smith. Hair: Daren Borthwick. Makeup: Linda Jefferyes. Talent: Lydia Reid Lucy Reid. Production and Fashion Assist: Emily Gittany.)
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