There’s dazzling, and then there’s Bella Hadid. The supermodel sparkles like no other. Which is likely the reason that Swiss luxury brand Chopard has appointed Hadid as their new global ambassador, kicking off the partnership with the model as the face of their new autumn/winter Sculpted by Light campaign, which showcases Chopard’s iconic “Ice Cube” jewellery collection.
The campaign, shot by renowned British fashion photographer and director Charlotte Wales, captures Hadid in an abstract urban setting against a nighttime skyline. Cleverly utilising mirrors, the imagery creates an infinite reflection that compliments the brilliance of the Ice Cube jewellery. This visual metaphor draws a parallel between the collection’s radiance and the illuminated windows of urban skyscrapers, emphasising the line’s contemporary and avant-garde spirit.
“I’m honoured to be the face and new global ambassador of Chopard,” Hadid said on Instagram.
The Ice Cube collection, first introduced in 1999 by Chopard’s Co-President and Artistic Director Caroline Scheufele, has become a hallmark of the brand’s commitment to both geometric and minimalist design. Inspired by the Bauhaus movement’s principles of simplicity and functionality, the collection features cube-shaped elements that enhance light refraction for maximum sparkle.
As part of the campaign, Chopard is introducing a high jewellery diamond-set choker and cuff to the Ice Cube collection. Crafted in the brand’s high jewellery workshop, these pieces showcase the collection’s evolution into more elaborate designs. Each cube is individually shaped by a jewellery artisan and varies in height, creating a relief profile reminiscent of an urban skyline – a design choice reflected in the campaign’s cityscapes.
“The jewellery and the woman wearing it become one, evolving into complete symbiosis and enhancing their glamorous aura multifold,” Chopard said in a statement.
Despite its apparent simplicity, the Ice Cube line is a testament to Chopard’s craftsmanship. Each cube undergoes a meticulous manufacturing process, combining high-tech machining with hand-finishing techniques. The result? A series of perfectly symmetrical edges with subtle facets that bring out the jewellery’s dazzling brilliance.
For more information, visit chopard.com
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