Twenty-twenty-four brought a welcomed departure from fast-paced micro trends and -core culture of years past, but that doesn’t mean the year was lacking in style.
As we embraced a more minimalist aesthetic, whether driven by an ongoing Y2k fashion chokehold or the increasing pressures of cozzielivs (cost of living), this year’s biggest fashion trends felt far less transient than their 2023 predecessors.
As such, we’re carrying many of our favourite 2024 fashion trends with us into 2025.
Below, we round up our favourite trends from we’re happily wearing into the new year and beyond, plus one we’re leaving behind.
2024 Biggest Fashion Trends
Oversized Bags
A joyously practical shift away from the era of the mirco mini bag, joyously practical oversized totes were the it-bags of 2024.
Undeniably led by the virality of The Row’s Margaux, the top handle style, big enough to carry an entire weekend’s necessities and then some, was seen cradled under the arm of cool girls everywhere. Bonus points were given for those who opted for a brown suede iteration.
Rich Browns
Move over beige, brown became the new neutral of 2024. From deep chocolates to warm caramels, the colour choice proved popular both on and off the runway. At Max Mara’s Spring/Summer 25 runway show in Milan, the brand’s signature sharp tailoring softened in shades of brown.
Earlier in the year for Fall/Winter Fashion Weeks we saw Bottega Veneta, Miu Miu, Ferragamo and more incorporate the rich hue, perfect for cool-weather dressing. As we closed out 2024, Pantone affirmed the trend, announcing Mocha Mousse as the Colour of the Year.
The Boho Revival
Something changed within us when Chemena Kamali took on the role of Chloé’s creative director, and that something was our feeling towards a boho revival.
With Chemena’s debut collection for the house during Fall/Winter Fashion week, the Boho aesthetic we knew was reborn, and we, along with the rest of the style and celebrity set, were instantly obsessed.
Minimalist Thongs
The humble thong had a subtle glow up in 2024 as the style set continued to covet all things ‘90s minimalism.
Though they may not look all that different, dainty and sleek styles, squared off toes and heeled renditions brought the shoe into the modern day with surprisingly little reluctance.
Brat Green
The Charli XCX effect, led to the hottest colour and mantra of the summer…for our northern hemisphere counterparts at least.
Brat green and ‘brat summer’ became inescapable for part of the year. Spotted on the runways of Gucci and Versace’s Spring/Summer 25 collections, as well as red carpets and street style, it seemed when the weather finally warmed, brat green would too be the shade of the season in Australia. Alas, the hype seems to have died down, and we can’t say we’re sad about it.
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