Every year, H&M collaborates with a high fashion designer to create a collection said designer would be happy sending down the runway, but at a fraction of the price.
Think Chanel tweed coats, Balmain sequin dresses, and Kenzo jumpers, but with an H&M price point. Sold? You bet you are.
Last night we got our first IRL look at this year’s collab with London-based label Erdem and can safely tell you this: it’s good, it’s really good.
The entire collection drops in H&M stores worldwide on November 2nd. As with previous years, you can expect people lining up as early as the day before, so in an attempt to guide your frantic beelining, here are the 10 pieces we suggest you sprint towards.
Jessica dress $299
Sarah Top $169
Penelope Skirt $119
Mary heel $269
Jodie Coat $299
Mary Trousers $119
Honey Earring $54.99
Blazer $249
Marge handbag $349
Annie Dress $299
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