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The It-Girl Brand Keeping The Prairie Dress Trend Going Into Winter

Give your favourite summer trend new winter life

With daylight saving well and truly over and those chilly mornings creeping in, winter has never seemed more like a reality.

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And while the sun might still be shining on our lunch breaks, the colder weather is just around the corner. So, are you ready? By the looks of our summer wardrobes, probably not.

The season that was featured some of the prettiest and daintiest trends we’ve seen in a long while. Think strappy sandals, stiff cottons and flowing prairie dresses. So launching right into wintery knits, dark block colours and jeans seems almost cruel. Cue: prolonging that summer wardrobe.

One label, Doen, are doing exactly that, making pieces fit for any season that maintain the sort of summer whimsy we lust over in the warmer months.

Born in California, Doen’s bread and butter of pretty dresses translate well for the cooler months, turning into chunky cardigans and embellished knits with the same sort of sun-soaked magic of our favourite prairie dresses.

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Inspired by period films, Edwardian silhouettes and vintage shapes, Doen’s high necks, flared sleeves and cute embellishments give them plenty of personality — and prove there’s a place for lace and cotton in winter, too.

Plus, with a focus on sustainability and ethical practice, it’s a guilt free investment. Below, we’ve rounded up our favourite Doen pieces, because winter doesn’t need to mean boring.

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Minore Dress, $258 at Doen 

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Karenina Nightgown, $298 at Doen 

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Celestine Dress, $498 at Doen 

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