Instagram/Moschino
The new creative director of Moschino has passed away suddenly at the age of 46. Davide Renne was recently announced as the Italian fashion house’s new creative lead.
Massimo Feretti, the head of Moschino’s parent company, Aeffe, took to social media to confirm Renne’s sudden passing on November 10 from a reported heart attack.
“There are no words to describe the pain we are experiencing at this dramatic time. Davide joined us only a few days ago, when a sudden illness took him from us too soon. We still can’t believe what happened,” Ferretti wrote.
He continued: “With Davide, we were working on an ambitious project, in an atmosphere of enthusiasm and optimism for the future. Even though he was only with us for a very short time, Davide was able to immediately make himself loved and respected. Today we are left with the responsibility of carrying on what his imagination and creativity had only envisioned. Our deepest sympathies go to his family and friends.”
Renne started his role as the new creative head of Moschino womenswear only nine days ago, on November 1, 2023.
Renne took over the post from Jeremy Scott, who had served the brand for 10 years. Renne, meanwhile, joined from Gucci, where he shaped the brand in one of its most iconic eras.
Upon Renne’s appointment to Moschino, Feretti made a point of noting his kindness.
“Getting to know Davide I have been struck not only by his obvious talent but by his kindness, his sensibility,” he wrote on Instagram alongside the announcement.
In turn, Renne called Feretti “fatherly” in their encounters, and thanked him for “giving him the keys” to the brand.
“Franco Moschino had a nickname for his design studio: la sala giochi – the playroom. This resonates deeply with me: what fashion – Italian fashion especially, and the House of Moschino most of all, can achieve with its enormous power, should be accomplished with a sense of play, of joy. A sense of discovery, and experimentation” Renne wrote in a statement.
“I am very conscious of the honour that Mr. Ferretti – a gentleman who has been almost fatherly in his ability to listen and establish a dialogue during our encounters – has bestowed upon me in taking charge of the House founded by one of fashion’s great minds. So, thank you Mr. Ferretti for giving me the keys to your playroom. I can’t wait to begin – we’ll have fun. Together.”
A public service was held by Renne’s family in Milan on November 12, 2023.
