At the turn of the season, heritage brand Coach has launched their latest Spring 2020 campaign, “Originals Go Their Own Way.”
Watch below: Jennifer Lopez stars in latest Coach Spring 2020 campaign
Set in New York City – the home of Coach since 1941 – the campaign explores Creative Director Stuart Vevers’ evolved vision for the house, focusing on themes of spontaneity and playfulness to reflect the brand’s inclusive and optimistic spirit.
“At the start of a new decade, I felt instinctively that it was right to celebrate the colour, energy and optimism of New York, our hometown and inspiration as a house,” said Vevers.
Ambassadors Jennifer Lopez and Michael B. Jordan emphasise these messages of authenticity and inclusivity, sharing their own inspiring stories in two unique films directed by Santiago Sierra Soler.
“I have a unique history with Coach that dates back to ‘All I Have’. It is a brand that embodies the essence of being born and bred in New York and I, of course, deeply relate to that,” shares Lopez.
Coach worked in collaboration with photographer Juergen Teller to bring the campaign to life, shooting in iconic locations around the city, including Edge at Hudson Yards and the High Line, where Coach held its show for the Spring collection.
“Originals Go Their Own Way” spotlights some of the house’s new Spring bags, including the Hutton, the Rambler and the men’s Pacer Backpack and Belt Bag – against the backdrop of a vibrant ready-to-wear collection that features a bold new statement in leather.
“In all it creates, Coach promotes individuality and optimism in its style as well as a sense of authenticity and inclusion,” continued Lopez.
“Like me, we’re both New York originals, who create a unique mix of high-fashion with street edge.”
At the turn of the season, heritage brand Coach has launched their latest Spring 2020 campaign, “Originals Go Their Own Way.”
Watch below: Jennifer Lopez stars in latest Coach Spring 2020 campaign
At the turn of the season, heritage brand Coach has launched their latest Spring 2020 campaign, “Originals Go Their Own Way.”
Watch below: Jennifer Lopez stars in latest Coach Spring 2020 campaign
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