Personalisation is the trend that has taken the fashion world by storm in recent years and according to celebrities and fashion trailblazers, a desire to add a ‘personal touch’ to our favourite designer pieces is not slowing down anytime soon.
Watch below: The intricate details behind the luxury ABCDIOR personalisation service
The instantly recognisable detail has become an undeniable favourite of the likes of Charlize Theron, Jessica Alba, Naomi Campbell, Camila Coehlo and several more, who have been spotted carrying personalised bags and pieces on more than one occasion.
So, what inspiration can we take from the wardrobes of some of the world’s biggest celebrities and fashion trendsetters?
One thing is abundantly clear; all signs are pointing to luxury French fashion house, Christian Dior. The House of Dior have certainly led the trend with their ABCDIOR personalisation service; an innovation that lets customers have their name or initials embroidered on select Dior pieces.
A distillation of virtuoso savoir-faire and an instant VIP favourite, the service would ordinarily require Australian customers to send their items to Paris for the embroidery to be completed – a process that can take up to two months.
In exciting fashion news, Dior has announced the opening of an ABCDIOR Pop Up in Chadstone Shopping Centre in Melbourne, meaning lovers of the brand can skip the eight-week lead time and receive their personalised pieces within a couple of days.
Until March 1, customers will be able to request the personalisation service and have the name or initials of their choosing embroidered on the Dior Book Tote and Diorcamp – two iconic bags that have garnered a cult following – as well as up to three letters on the back of the heavily sought-after Walk’n’Dior sneakers.
The coveted Dior Book Tote has become a Dior must-have and one of the most versatile pieces in the brand’s collection. Requiring more than one and a half-million stitches to produce, the Book Tote is available in several signature motifs to suit every style.
Uniqueness and individuality continue to remain at the heart of the Dior brand, evident in the made-to-measure Walk’n’Dior experience available at the Chadstone pop-up. The two-tone label that is hand-riveted on the back of the shoe is a lesson in personalised style – the right foot doesn’t necessarily need to match the left, and the final look is entirely up to the wearer.
This exceptional personalisation process offers the perfect opportunity to perpetuate the art and elegance of gifting perfected by Christian Dior himself – a trend that is sure to never go out of style.
Personalisation is the trend that has taken the fashion world by storm in recent years and according to celebrities and fashion trailblazers, a desire to add a ‘personal touch’ to our favourite designer pieces is not slowing down anytime soon.
Watch below: The intricate details behind the luxury ABCDIOR personalisation service
Personalisation is the trend that has taken the fashion world by storm in recent years and according to celebrities and fashion trailblazers, a desire to add a ‘personal touch’ to our favourite designer pieces is not slowing down anytime soon.
Watch below: The intricate details behind the luxury ABCDIOR personalisation service
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