It’s official: the fashion world has taken last year’s colour du jour – millennial pink – and turned up the heat. Brighter and bolder yet surprisingly wearable, Barbie pink is proving the hue on every fashion girl’s lips (or dress, shoes and bag).
The ’80s throwback trend first emerged on the couture runways, courtesy of frothy candy-coloured confections, before bedecking celebrities (Posh, Kim Kardashian, Hailey Baldwin) and now splashing the streets.
Next stop, our wardrobes. Here’s why…


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Kathryn is an Australian-based freelance writer and editor and spends her days writing about feminism, fashion and everything in between. She’s also written for Grazia, InStyle, Qantas and Home Beautiful, and is the editor and founder of Lonely Continent.
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