When every bottle of bubbles has been popped and the celebrations come to a close, you’re probably going to want to mark the end of your wedding day by slipping out of your dress and into something a little sexier.
Akin to saying ‘yes’ to the dress or deciding on the perfect pair of shoes, choosing your bridal lingerie is a wedding rite of passage that shouldn’t be overlooked. As you soak up the last hours of your special day together, that last thing you want to do is trade in your gown for a pair of old sweats.
As for whether or not you need to wear all white, Bras N Things Head of Product, Jessica Lauppe-Guy says it’s more than okay to buck tradition.
“I think it’ all about whatever makes you feel special,” she told marie claire Australia.
“A lot of brides lean towards white or a touch of blue as it is symbolic of a bridal look and gives them that quintessential bridal look and feel that you don’t get to wear often!”
While most people assume that ‘bridal lingerie’ needs to be worn underneath your wedding dress, that isn’t always the case.
As Lauppe-Guy explained, it’s all about the style of your dress and your personal taste. So, if you don’t want to wear your special lingerie during the nuptials or reception, you can always whip it out exclusively while on honeymoon.
“In our experience most brides need some kind of solution under their dress and a strapless bra, stick on accessories is most functional,” she explained.
“Especially with the trend towards low plunging necklines, backless and semi sheer gowns these days. However, the reception can often mean a second outfit and some lacey lingerie or the honeymoon is also a key event to buy some special pieces for.”
Whether you’re after a silky set to sleep in or something that will send your wedded one’s jaw straight to the floor, well, that’s entirely up to you, but we’ve rounded up the best brands to shop, below.
The Best Bridal Lingerie Brands 2025
Melbourne brand Kat The Label was born from a desire to create lingerie that makes women feel cool and confident without being overtly sexual. We think that’s exactly the mood you want to bring on your wedding night—and beyond. From classic sets in cotton and lace to silky slips and pyjamas, the label offers a range of white and ivory pieces, as well as less traditional colourways to lean into.
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The epitome of luxury lingerie, French brand Simone Pérèle creates stunning pieces with delicate lace, intricate embroidery and sheer detailing. The bridal edit is specifically tailored to those looking for something special come their wedding night.
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London label Lounge fuses fashion and function when it comes to its bridal collection. Buy sleek, supportive styles to wear during the day and make sure you cut a stunning silhouette in your dress. And then slip into something a little more eye-catching when its just you and your partner. We adore the brand’s collection of blue pieces for a subtle nod to tradition.
Founded in London’s Soho in 1994, Agent Provocateur pioneered sexual empowerment and fearless femininity with its punk heritage brand. Here you’ll find intricate and detailed designs that push the boundaries of lingerie.
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A stalwart of unmentionable drawers across the country, Bras N Things has been a go-to for all forms of underwear and lingerie—including bridal—for years. Find the perfect fit for bras and underwear, as well as robes and sleepwear you can invest in for the morning of your wedding.
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Chouchou was founded in 2019 out of a desire for high quality yet affordable lingerie that was comfortable for everyday wear. These pieces are perfect for sensual bridal styles that break the lingerie mould and can be worn throughout your wedding day with easy.
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From power pieces and bondage to sensual floral embroidery and soft lace, there’s a bridal lingerie look for every kind of bride at Bluebella. The London-born label prides itself on its extended sizing and sustainable initiatives.
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For Love & Lemons has been a favourite of the fashion set for its enchanting and feminine clothing. The same can be said for the brand’s lingerie line which is dainty, delicate and sensual—everything you could want for your wedding night.
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Australian lingerie brand Cloud Blvd is the go-to for modern brides looking to make an entrance on their wedding night and beyond. From ceremony sets to heavenly honeymoon must-haves, these intimates are destined for a dream romantic run and are guaranteed to remain on high rotation in your spicy wardrobe.
What underwear should I buy for my wedding night?
Keep things classic with a white lace and satin set. You might want to experiment with silhouettes and accessories that amp up the vibes for your amour. But you don’t have to go overboard. A timeless silk slip and a flattering balconette bra will make for a stunning choice.
Do I have to wear white underwear on my wedding night?
The short answer is no. You can wear whatever you feel most comfortable in. If you do want to lean into the nuptial vibe, white or ivory styles make for an elegant choice. You could also choose blue lingerie as a nod to your “something blue”. But there’s no right or wrong when it comes to choosing underwear and sleepwear as a bride.
Looking to save money on bridal lingerie? Check out our coupon codes for Bras N Things, ASOS, The Iconic and more.
Related articles:
- The 11 Best Bridal Boutiques & Wedding Dress Shops In Sydney
- These Low Heel Bridal Shoes Are Both Comfortable And Cute
- As A 2026 Bride These Are The Spring Haute Couture Looks I’m Coveting
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