Every Aussie’s go-to label, Bec + Bridge, has just launched its first-ever bridesmaids’ collection.
The brand, which has become a firm favourite of celebrities everywhere – Kim Kardashian, Kendall Jenner, Selena Gomez and Kaia Gerber (to name a few) – decided to venture into bridal after huge demand from their customers.
“We noticed a major gap in the market when it came to coordinating a wedding party,” Bec + Bridge co-founder Bec Cooper told marie claire. “A few girls in the office were either getting married or part of the bridal party themselves and the struggle of making a wedding party look cohesive whilst making every girl feel chic and flattered was evident.”
“We saw an opportunity to step in and respond to all of this criteria as well as ensuring women wouldn’t need to take out a mortgage to achieve an amazing look,” Cooper explains.
As for the collection, Bec + Bridge based its wedding edit off its most popular silhouettes and fabrications of all time, think silk slip dresses, ruffled sleeves and pastel hues.
“The foundation of the offering is made up of all our favourite silhouettes, in our favourite fabrics, in our favourite bridal colours. The recipe seemed so obvious, we were surprised we hadn’t thought of this sooner!” says Bec + Bride’s other half Bridget Yorston.
“This collection captures a point in time when women really tossed aside their grungy ’90s gear and embraced a fiercely feminine side. With slinky slips and vibrant colours, the collection tells a story of the early ’90s feminine rebellion.”
While we’re off calling up every bride we know to volunteer as tribute bridesmaid, you can shop the full collection here.
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