You might have already seen it on Instagram, but if not, get ready for the best fashion-related thing you’ll see all day. During his graduation show for prestigious fashion school, Central Saint Martins, fledgling Norwegian fashion designer Fredrik Tjærandsen put on the show to end all shows.
While there might not have been any performers, crazy lights or surreal sets, the L’Oréal Professional Young Talent award winner had every audience member’s attention for his showcase. Using rubber to create a series of transforming pieces, Tjærandsen had models walk out in bubble-like balloon structures which were then deflated to produce chic, futuristic pieces. Confirming in post-show interviews that each dress could be worn again (that is, re-inflated), the rubber was ethically sourced from Sri Lanka and models were vetted for claustrophobic concerns. Tjærandsen also said he personally tested each of the pieces before they went out on the runway.
While the rubber balloon look isn’t exactly one’s everyday attire, it has made serious waves in the fashion industry — for good reason. Just like fellow Central Saint Martins graduates, which include Molly Goddard, Alexander McQueen and Stella McCartney, Tjærandsen’s out-of-the-box approach to performance dressing is gold in a visual age. So, while we don’t have any word yet on what’s next for the brand, we just can’t wait for Lady Gaga or Katy Perry to walk the 2020 Met Gala in an original Fredrik Tjærandsen bubble dress. Watch highlights from the show below.
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