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Yet Another Popular Australian Fashion Label Announces Closure

This is unexpected

Last month, beloved Australian basics brand Metalicus announced it was entering into voluntary administration and just a few weeks later, LIFEwithBIRD has announced the same. 

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The popular Australian label revealed overnight that after 16 years in the business, they are closing down. 

โ€œIt is with a heavy heart that we announce the closure of LIFEwithBIRD over the coming weeks,โ€ owners Nicholas Van Messner and Bridget McCall โ€“ sister of designer Alice McCall โ€“ wrote in an email to customers, SMH reports.

โ€œWe started by patternmaking on kitchen benches, packing orders and hand-tying swing tags at home.โ€

โ€œIn an industry that has changed so much, we feel we have given all we can and it is time to stand down and be open to new opportunities,โ€ the email continued. 

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The news marks the third Australian fashion label to close since November 2017, when luxury label Lover closed its doors.

LIFEwithBIRDโ€™s boutiques are shutting immediately with a clearance sale online now. 

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